Baby Einstein (1998-2013)

Background
The Baby Einstein Company is an early children's entertainment company founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

1st Logo (November 23, 1999-November 23, 2010)
Logo: Same as before, except the text now reads

The Baby Einstein Company

Presents

The colors of the text vary depending on the tape.

FX/SFX: None.

Music/Sounds: The opening of the show. Availability: Common. Seen on most Baby Einstein tapes beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

Editor's Note: None.

2nd Logo (August 15, 2000-November 21, 2007-2010)
Nicknames: "The Rolling Caterpillar", "Great Minds Start Little"

Logo: On a white background, we see a colorful rolling caterpillar sliding in on wheels. It looks at the camera for a few seconds and blinks. The first time it blinks, the logo appears. The camera pulls out revealing the logo: the--- baby-- einstein-- company--- shadowed, the text "Arial" flies in the bottom-left corner of the screen.

Variants:
 * Beginning with the DVD version, a promo or Numbers Nursery, the words "Arial" don't appear.
 * An in-credit version appeared on Little Einsteins on Playhouse Disney/Disney Junior and a print of Baby Einstein shows such as Baby Mozart.
 * On the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, this logo is shown, but with the Baby Einstein logo from the next one.
 * On the Canadian French (Quebec) version, the words "Arial" appears in place of "Arial"

Trivia: This logo was based on a scene from Baby Einstein featuring a toy caterpillar. None for the in-credit version.

FX/SFX: CGI animation produced and created by Stephen Rozmiarek.

Music/Sounds: A calm, soothing woodwind/chime theme, accompanied by birds singing, and a winking noise, followed by Julie Aigner-Clark saying "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show." The in-credit version has the show's ending theme.

Music/Sounds Variants:


 * Sometimes, there is no voice-over.
 * On the Baby Einstein Discovery Kits, the birds singing sounds are slightly different.
 * On the UK version, there is a different voiceover reading "For more information on our developmental products for babies and toddlers, visit www.babyeinstein.co.uk. Enjoy the show.
 * A German, French, Italian, Spanish, Catalan or other language's versions exists. There is a different language's voiceover reading the translated website promo.

Availability: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein sales tape from 2002. Don't expect to see this logo on post-2007 prints of these Baby Einstein videos, though. They either have the new Baby Einstein logo instead. The "Baby Santa" variant is super rare and is only seen on Artisan Entertainment prints. This also appeared with different languages on some other language's version of these Baby Einstein videos. This also appeared on the Baby Einstein discovery kits, but with the Baby Einstein logo from the next one. This also appeared on 2007 Baby Einstein videos, but with the Baby Einstein logo from the next one.

Editor’s Note: None.

Scare Factor: None; this is a cute logo. But remember, it depends on the variant.


 * 2000-2007: Minimal. The way a caterpillar smiles at the camera can freak out, but it's a soothing logo.
 * 2007: Medium to minimal. The same smile is a bit menacing than the 2nd logo, but the logo is now in a box with the Disney logo in.
 * 2007-2013: Medium. The animation is cheaper, and the caterpillar's smile is more menacing than the 2nd logo. But again, it's a harmless logo.

3rd Logo (November 23, 2007-November 23, 2010-2013)
Nickname: "The Rolling Caterpillar II"

Logo: Same as the 2nd logo, except it is re-created in better CGI and made with After Effects CS5 (or just the same as the 2nd logo since 2007), and the logo is now in a box with the Disney logo in.

Later Variant: Since 2013, the logo is seen without the Disney logo, due to the fact that Disney sold Baby Einstein to Kids II, Inc.

Trivia: Same as the 2nd logo.

FX/SFX: Same as the 2nd logo, but the logo is made with After Effects CS5 from Adobe.

Music/Sounds: Same as the 2nd logo, but with a new voice-over.

Music/Sounds Variant: As with the 2nd logo, there is no voice-over sometimes.

Availability: Seen on most/2007 to 2010 Baby Einstein videos starting with "Lullaby Time" to "World Music", as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits or 2007 Baby Einstein videos has the 2nd logo but with the Baby Einstein logo from the next one.

Editor’s Note: None.

Scare Factor: Same as the 2nd logo.