Xamp Animation Studios

Background:
Xamp Animation Studios was originally formed in 1986 to produce CGI animated shorts, but it didn't produce animated movies until 1995 with Toy Tale, a joint production of Xamp with Magic Wish Feature Animation. Currently, it is owned by the Magic Wish Company.

1st Logo

(August 17, 1986-November 16, 1995)

Note: On Stro Toy, the square can be seen on the bag.

Nickname: "The Square"

Logo: On a black background, we see a grey square with 4 circles in red, green, blue, and white respectively below. Suddenly, a white light hovers over them, making them 3-D. The circles the turn into spheres. A circle zooms in on the square and four spheres zoom out. The word "XAMP" fades in with each sphere and the end of the letter.

Variants:

On Blue's Wish, the Xamp square logo is seen, which fades into the text "XAMP".

On Stro Toy, we see only the Xamp text and it scrolls from right to left.

On the original version of Eat Aat, the Xamp square logo appears by a light and the text zooms up to the screen.

FX/SFX: Primitive CGI animation for 1986.

Music/Sounds: Usually it is silent or it used the opening theme of the short. On one occasion it used a big band style tune.

Availability: Rare. Seen on Xamp's animated shorts from 1986 until 1995. It is usually plastered over on re-releases of these shorts. It has turned up on an original Australian VHS copy of Toy Tale 2 which had the short Amixa the Lamp before the film.

Scare Factor: Medium.

2nd Logo

(November 17, 1995-)

Nicknames: "Amixa the Lamp", "XAMP Lamp"

Logo: We see the text:

XAMP

Then a lamp hops by. She stops once he notices the "P". She shakes her body and bounces on the "P" until it squishes it. The lamp looks around as the text "ANIMATION STUDIOS" fades in. She then faces the camera. The light slowly dims until it's completely dark. The lamp is still on though, but she turns off, making the screen completely dark.

Trivia: The lamp is from Xamp's very first animated short, Amixa the Lamp, made in 1986.

Variants:

On Trucks, Xamp celebrated its 20th Anniversary, where it has "CELEBRATING 2 (0 of the lamp) YEARS" when it is dark.

Another one is where the logo fades out after the lamp squishes the "X". This can be seen at the beginning of Xamp films, starting with An Insect's Journey.

A still version without the lamp on a white background exists on Zzap Darkweek of Light Command and the Game Boy Color version of the Dragons, Inc. video game.

There is a short version which starts with the completed logo and only includes Amixa the Lamp looking at us. It usually appears in front of shorts and trailers, and also appeared to open up Dragons, Inc..

From 2008 with FLOOR-I to 2019 with Toy Tale 4, the logo was given a high definition look with the same animation intact.

Starting in 2020 with Forward, the remastered logo was redesigned with Xamp's current software. The lamp now has an LED bulb and there's some minor colour correction.

FX/SFX: Very nice CGI!

Music/Sounds: In order: the metallic sound of the lamp hopping, a "jingle" when the lamp shakes its body, squeaky rubber-like sounds when it jumps on the P, and some other sounds as it looks around. Sometimes the movie's opening theme will play instead.

Availability: Seen on all Xamp movies and shorts, exept for 3-D ones. The logo's first appearance was likely not in front of Amixa the Lamp, and it was most likely affixed to the film when it became widely circulated (the same may go for its other pre-Toy Tale efforts, though this is purely speculative). This logo made it's first appearance after the end credits of Toy Tale, and has appeared at both start and end of films beginning with An Insect's Journey.

Editor's Note: This is one of the most popular logos in existance, and is cherished by many. The variants are fun to watch as well.

3rd Logo (3-D Alternative):

(May 29, 2009- )

Nicknames: "Amixa the Lamp. II", "Xamp Lamp II"

Logo: We start with a black screen. The camera pans to the right as we see the previous Xamp logo animation as usual. Instead of "ANIMATION STUDIOS" fading in, it fades in, then zooms in until it stops under the Pixar logo. The rest of the logo plays as normal. This whole logo is in 3-D.

FX/SFX: Very nice 3-D CGI going around here!

Variant: On the 3D version of Forward, the logo was redesigned with Xamp's current software.

Music/Sounds: Same as the previous logo.

Availability: Seen on all Xamp 3-D releases starting with Down. Also seen when Toy Tale and Toy Tale 2 were re-released in Wish Digital 3-D. The 3-D version is only seen so far on Forward, since Spirit, Mina, and Changing Blue had to cancel their theatrical runs due to the COVID-19 pandemic. However, this might appear on Darkweek, unless the COVID-19 cases rise and theatrical plans are changed.

Editor's Note: A fun take on the Xamp logo for 3D movies.