Millar Gough Ink

''This article is about a real company. For a fictionalized company, see Millar Gough Ink.''

Background
Millar/Gough Ink is an American film and television production company founded by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)




Logo: In an office setting, a bottle with orange red ink is placed on a floor. A black label covers the bottom half, containing the words reading with the company name in an Impact font, colored, an stacked format and all in capital letters. "INK" has the bottom white gradient. A split-second before the logo ends, a hammer (which can be seen coming down in the bottle's reflection if the viewer looks very closely) swings down and breaks the bottle, causing the ink to cover up the whole screen.

Formats:


 * FullScreen/Cropped
 * Open Matte
 * Widescreen/HD

Technique: Live-action.

Music/Sounds: Depending on the year:


 * October 12, 1999-July 7, 2000: The closing theme of the show, along with the splattering sound.
 * October 16, 2001-February 12, 2002: Just the sound of a bottle breaking.
 * February 26, 2002-May 21, 2002: An odd, three-note piano tune with an eerie sound effect.
 * September 24, 2002-November 10, 2011: A reverberating cartoon ditty.

Music/Sounds Variants:


 * On the Smallville season 1 episodes "X-Ray" and "Hug", the bottle breaking sound is absent.
 * Original airings use a generic theme and a voice over. The bottle breaking sound has been therefore absent.

Availability: Common. First seen on The Strip, and was later seen on Smallville, the 2006 television pilot of Aquaman and the 2011 remake of Charlie's Angels.

Legacy: The bottle breaking with no warning can be jarring to many people, though it is slightly less scary with the music playing.

2nd Logo (November 15, 2015-November 23, 2022)


Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right of it is a beaker with a water-drop in it. Inside the drop is "INK".

Technique: None.

Music/Sounds: None, or the ending theme of the show.

Availability: Seen on the 2015 AMC series Into the Badlands, the 2016 MTV series The Shannara Chronicles and the 2022 Netflix series Wednesday.