Millar Gough Ink (Old Page Since During The 2010s)

Logo descriptions by WizardDuck and CSKing

Editions by mr3urious

1st Logo (October 12, 1999-2011)
Nicknames: " Ink", "Falling Object", "Scattering Ink"

Logo: In an office setting, at the forefront we see a bottle filled with ink labelled "MILLAR GOUGH INK " (in, with only the bottom half of "INK " in white). After a while, an unidentified object (maybe a stapler or a rock) falls on top of it and breaks it that causes the ink to scatter. A second later, it abruptly cuts to the next or split-screen logo.

Variants:


 * On The Strip and 2003 DVD releases/Channel 4/The WB/E4 airings of season 1 of Smallville, the logo is shown in full-screen.
 * Cropped 4:3 versions exist.
 * The very rare short version of the logo is shown where the unidentified object breaks the bottle for just a second.

FX/SFX: The unidentified object breaking the ink bottle, the ink scattering. It's all live-action.

Cheesy Factor: How can there be so much ink in that one, tiny bottle? Also, the transition to the next or the split-screen logo is really poorly done.

Music/Sounds: Just the sound of the bottle breaking, but in 2002 (starting with season 2 of Smallville), it started using a reverberating cartoon ditty.

Music/Sounds Variant:


 * Originally in early 2002, it added a short piano tune.
 * As the short version, the closing theme of Smallville before the bottle breaking.
 * After the closing theme of the show plays, there is a splattering sound.

Availability: Seen on The Strip on UPN, Smallville on The CW, the 2006 pilot of Aquaman on The WB and the 2011 remake of Charlie's Angels on ABC.

Scare Factor:


 * 1999: High. After the closing theme of The Strip, there is a splatter sound.
 * 2001-2002: Medium to high. The bottle breaking with no warning can be jarring to many people, especially after the long silence during both this logo and the Tollin/Robbins Productions logo.
 * 2002: Medium. An odd, short piano tune.
 * 2002-2012: Low to medium. It is slightly less scary with the music playing.

2nd Logo (November 15, 2015-)
Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right of it is a beaker on the bottle with the black drop in it, and inside of the drop, we see the  word "INK" inside.

FX/SFX: None.

Music/Sounds: None, or the end theme of the show.

Availability: Brand new. Currently seen on Into the Badlands on AMC and The Shannara Chronicles on MTV. This logo is expected to be seen on the 2022 upcoming horror comedy Netflix Addams Family-spin-off series Wednesday.

Scare Factor: Low. The blood red logo on a black background can creep someone out, but it's tamer than the last logo.