Millar Gough Ink

''This article is about a real television and film production company owned by The Walt Disney Company. For a fictionalized production company, see Millar Gough Ink.''

Originally from AVID:

Background
Millar-Gough Ink is an American film and television production company founded by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)
Logo: In an office setting, we see a bottle filled with orange red ink in it. A black label covers the bottom half, containing the company name in Impact,, and a stacked format, all in uppercase letters. "INK" has the bottom half in white. A split-second before the logo ends, a sledgehammer (which can be seen coming down in the bottle's reflection if the viewer looks very closely) swings down and hits the bottle's lid, causing the orange red ink to spread everywhere, including the black label getting ripped apart and covering up the whole screen.

Variants:


 * The logo appears in both fullscreen and widescreen formats.
 * Starting with Smallville, the animation is noticeably slow.
 * Starting with some prints of television series, the logo is shown in widescreen.
 * On The Strip, the animation is noticeably a little faster.

Technique: All live-action.

Music/Sounds: Depending on the variant:


 * 1999-2000: The closing theme of the show before the splattering sound.


 * 2001-2002: Just the sound of the bottle breaking.


 * Early 2002: An odd three-note piano tune with an eerie sound effect.


 * Late 2002-2011: An orchestrated reverberating familiar cartoon ditty.

Music/Sounds Variants:
 * Sometimes, as seen on the Smallville season 1 episodes "X-Ray" and "Hug", the bottle breaking sound is not heard.
 * The CW airings of Smallville uses a generic theme and a voice over.

Availability: Common. First seen on The Strip and was later seen on Smallville, the 2006 television pilot of/television film Aquaman and the 2011 iteration of Charlie's Angels.

2nd Logo (November 15, 2015-)
Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right is a beaker with a big black water-drop in it. Inside the water-drop is "INK".

Technique: None.

Music/Sounds: None, or the ending theme of the show.

Availability: Seen on Into the Badlands, The Shannara Chronicles (based on the book trilogy by Terry Brooks) and Wednesday (a spin off to Tim Burton's Addams Family).