Sterner Stuff

Background
Sterner Stuff is a production company ran by former bodybuilder and producer Julia West and screenwriter, producer and director Phil Sterns, based in Decatur, Illinois but also having offices in Oakville, Ontario. It was originally formed in 1978 as Sternwest Productions, and produced a number of TV movies before closing in 1993. In 2017, the company was resurrected as Sterner Stuff, currently dedicated to short form entertainment, horror films and managing their former properties.

1st logo (1978-1989)
Logo: We see various multicolored "SW"s on a blue background. The blue copies fade away as the others blink out. A giant yellow "SW" fades in with "STERNWEST" in white appearing in front of it, while "PRODUCTIONS" appears below the shape.

Variant: Early on the logo takes place on a brown background.

FX/SFX: The words and shapes appearing and disappearing.

Music/Sounds: A bombastic horn fanfare, or none.

Availability: Appeared on a number of TV movies. Also appeared on the film No Air, which was going to be a television film initially before it received a theatrical release.

2nd Logo (1987-1992)
Logo: On a white background, we see a robotic toy walking up to the viewer. The robot's chest is open, revealing a TV monitor with the word "Sternwest" in a black Peignot font.

FX/SFX: Live action.

Music/Sounds: Rhythmic robot noises.

Availability: First seen on the syndicated run of The Halloween Gang, and along with the Gecko Studios logo, plastered the Blessard Animation Productions logo on reruns of the first season in local syndication and home video releases through Family Home Entertainment. This was removed on more recent prints due to Blessard buying them back. It also appeared on the four episode special Nick At Nite's Commercial Corner, the unsold pilot for an American adaptation of Watch With Mother.

1st Logo (2017-)
Logo: Same concept as the 3rd logo, this time animated to pan through the crowd, then the negative fading and the company name appearing around the circle.

FX/SFX: 3D animation.

Music/Sounds: None.

Availability: Appeared on 7 Deadly Tales and Turn Away.