The Baby Einstein Company

Background
The Baby Einstein Company (simply Baby Einstein) is an early children's entertainment company and a line of multimedia products. It is founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions since June 1996 before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to Disney on November 7, 2001. On October 14, 2013, Kids II, Inc. acquired this company.

1st Logo (November 23, 1999-November 23, 2010)
Description: Same as before, except the text now reads:

The Baby Einstein Company

Presents

The colors of the text may vary depending on the show.

Variation: Either starting in 2009 or late 2008, before the text fades in, the boy's head draws itself and moves to the upper-right half of the screen, like in 3D.

Technique: None.

Sounds: The opening theme of the show. Presence: Common. Seen on Baby Einstein videos starting with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007, 2008-2010)
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Description: We fade to a white background, then a colorful caterpillar slides in on wheels and appears from the left, then it stops and looks at the screen. The caterpillar then blinks and smiles. After its first blink, the logo appears behind it. The camera then pulls out, revealing the Baby Einstein Company logo shadowed, and the words "Great minds start little." fly in the bottom left side of the screen.

Variations:
 * Sometimes, the text "Great minds start little." doesn't appear.
 * In-credit variants with the colorful caterpillar omitted exist:
 * One where the logo is shown on a white background at the end of Baby Einstein videos such as Baby Mozart,
 * and one where the logo is shown on a darker blue background with stars. A copyright notice can be seen below. It can be found only on Little Einsteins on Playhouse Disney/Disney Junior.
 * Starting in 2007, the Baby Einstein logo from the next one is shown instead.
 * A variant exists where the text "A Subsidiary of The Waltograph Company" appears at the bottom-left side of the screen.
 * A Canadian French variant of the logo exists where the text "Great minds start little." is translated in "Les grands esprits naissent tout petits."
 * On the Baby Einstein discovery kits, the next logo is shown but a little bigger and the camera is stabilized when it moves, zooming out.

Fun Fact: This logo was based on a scene from Baby Einstein: Language Nursery featuring a toy caterpillar.

Technique: CGI animation by Stephen Rozmiarek.

Sounds: A calm, soothing woodwind/chime theme, accompanied by birds singing, and a winking noise, followed by Julie Aigner-Clark saying "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show." The in-credit variant has the show's ending theme.

Sounds Variations:


 * Sometimes, there is no voice over.
 * Starting in 2008, Julie Aigner-Clark reads the following:
 * "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."
 * "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."
 * The voice over is heard depending on the Disney DVD release.
 * On the Baby Einstein Discovery Kits, the chirping noises were alternated and the shakers are heard before the music plays the rest as normal.

Presence: Very common.


 * It appeared on DVD/VHS releases of most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. This also appeared on DVD releases of post-2007 prints of these Baby Einstein videos, as well as the Baby Einstein Discovery Kits, which uses the next logo instead.
 * The in-credit variant appeared at the end of Baby Einstein shows such as Baby Mozart.
 * The in-credit version appeared on a Playhouse Disney/Disney Junior series Little Einsteins.

3rd Logo (November 23, 2007-2008-November 23, 2010)
Description: Depending on the variant:


 * 2007-2008: Basically the same as the 2nd Baby Einstein Company logo, but the logo is now in a box with the Disney logo in.
 * For the Baby Einstein discovery kits, starting in 2010, this logo was used, but no motion blur is included, the camera when it zooms out is stabilized and the Disney Baby Einstein logo is a little bigger.
 * 2008-2010: Same as before, but it has been re-animated, and, notice that, the colorful caterpillar doesn't stop smiling.

Variant: On some promotional promos from 2008 to 2010, the logo is shown but slightly zoomed out and plays in backwards. The open-matte version has never used but it plays but incomplete.

Technique: CGI animation, or basically the same as the 2nd logo.

Sounds: Same as the 2nd logo.

Sounds Variation: As with the 2nd logo, there is no voice over sometimes, as shown on Lullaby Time, Baby's First Sounds, Discovering Shapes and World Music.

Presence: Common. It appeared on Disney DVD releases of Baby Einstein videos from Lullaby Time to World Music.