Millar Gough Ink

Information
Millar/Gough Ink (formally known as Chiller Productions) is a production company by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)
Nicknames: "Orange-Red Ink", "Ink Bottle Gets The Banhammer"

Logo: In an office setting, we see a bottle with scarlet ink. A black label covers the bottom half, containing the words reading with the company name in, Impact, and a stacked format. "INK" has a bottom white gradient. A split-second before the logo ends, a hammer swings down and smashes it that causes the ink to spread everywhere, including covering up the whole screen.

Variants: The logo appears in these formats, examples including widescreen and fullscreen formats.

Technique: Live-action animation designed in 1999 by Miles Millar and Alfred Gough.

Technique Trivia: None.

Cheesy Factor: How could there be so much ink in that one, the bottle? Also, the transition to the next company logo is very poorly done.

Trivia: None.

Music/Sounds: Music/Sounds Trivia: None.
 * October 16, 2001-February 12, 2002: Just the sound of a bottle breaking.
 * February 26, 2002-May 21, 2002: A three-note odd piano tune with an eerie sound effect is played in the background before the shatter sound.
 * September 24, 2002-November 10, 2011: A reverberating cartoon ditty prior to the shatter sound.

Music/Sounds Variants: Availability: Common. First seen on The Strip and was later seen on Smallville, the 2006 television pilot of Aquaman and the 2011 remake of Charlie's Angels.
 * There is a variant that appears on the Smallville season 1 episodes "X-Ray" and "Hug" where there is no audio in the logo.
 * On early 2nd season episodes of Smallville, including "Vortex", the cartoon ditty may play a little quieter.
 * The C&W airings of Smallville use generic themes and the announcer.
 * At the end of the short series The Strip, the closing theme of the show plays before the splattering sound.

Legacy: None.

Scare Factor:
 * October 16, 2001-February 12, 2002: Medium to high. The bottle breaking with no warning can be jarring to many people.
 * February 26, 2002-May 21, 2002: Medium, the piano tune can be creepy.
 * September 24, 2002-November 10, 2011: Low to medium. It is slightly less-scary with the music playing.

2nd Logo (November 15, 2015-)
Logo: Just the stacked words "MILLAR GOUGH" with a beaker and a water-drop in it next to the words. Inside the drop is "INK".

Technique: None.

Technique Trivia: None.

Trivia: None.

Cheesy Factor: None.

Music/Sounds: None, or the closing theme of the show.

Music/Sounds Trivia: None.

Music/Sounds Variants: None.

Availability: Appears on the 2015 AMC series Into the Badlands, the 2016 MTV series The Shannara Chronicles and the 2022 Netflix series Wednesday.

Legacy: None.

Scare Factor: Low, though someone will creep out if it's tamer than the last logo.

(2020-)
Logo: On a black background, the logos inside of it move around, but the camera zooms out to reveal the current Millar Gough Ink logo. A white screen transitions to the same logo without some logos inside it.

Variant: The improved version has the logo played but is a little slow, and the logo would still play until the music stops and it fades to black.

Technique: None, animated in KineMaster. The improval version was made in VEGAS Pro.

Music/Sounds: The 2002-2011 Millar Gough Ink jingle but very slower.

Music/Sounds Variant: The improved version has the logo's theme being played, but more very slower. The bottle breaking sound is heard via the reverb effect in a low volume.

Availability: None.

Scare Factor: Minimal to low.