GBH Productions (WGBH) (1971-1977)

Nicknames: "Zooming WGBH", "Zooming Letters"

Logo: Against a blue background, the letters "WGBH" in yellow in a generic Helvetica font quickly zoom back, away from the viewer to the vanishing point, and disappearing when the text is very small. Then the word "Boston", also in yellow, also appears out of nowhere and then zooms forward really fast, taking up the whole screen and creating a yellow background. And finally, the word "Presents " zooms forward at a fast pace, in blue.

Variants:
 * On some prints of this logo, due to either film deterioration or film quality, or sometimes, the blue colors are instead dark green.
 * Some prints of this logo also uses the sea green color, it can sometimes be seen on most WGBH programs.
 * A black & white version exists. In this one, "WGBH" and "Boston" are both black, and "Presents" is white. This can be seen on the first two seasons of NOVA.
 * There is a black and white variant where "WGBH" and "Boston" are both black, and "Presents" and the background is white. This can be seen on early WGBH programs.
 * The very first season of NOVA has this logo with the words all in green, zooming out, and animated as part of the show's intro.
 * On many early episodes of NOVA, the background is beige at first, and turns brown after "Boston" zooms in; the words "WGBH" and "Boston" are brown while "Presents" is in beige and it would zoom forward as always, transitioning to the opening cinematic.
 * On The French Chef, the logo is chroma-keyed over a slanted flag of France (which has the colors flipped around, making it look more like a Netherlands flag or the 1792 First French Republic flag) against a blue background, animation and all. Also, when the "Boston" text gets close to the screen, it inverts to being a cutout in a yellow square to get the proper effect.
 * Some episodes of the aforementioned series would have an extremely rare variant of the logo instead of the previous variant that is usually used, where the background is black and the letters are in cyan.
 * On the Bicentennial edition of Evening at Pops, there is a black background with yellow confetti. The first two words are white and when " Boston" zooms in and takes the full screen, the background is white, and " Presents" is black.
 * A brighter version of the blue version is featured on several episodes of The Advocates. The version has a bright blue/yellow-orange background. Some episodes also feature the logo with a bright teal/cyan background.
 * Another variant from The Advocates has the word "WGBH" in yellow on a burgundy background instead of the blue background. This is the earliest known version of it.
 * On Godspell Goes to Plimoth Plantation for Thanksgiving, the background consists of the bottom view of floating and  balloons. The text are inverted colors of the background with "Boston" changing the whole screen to this effect.

FX/SFX: The zooming of the words; simple animation.

Music/Sounds: Eerie, choppy, UFO-like computer blips ascend and descend several times. A rising Moog violin stinger starts playing over the blips until the stringer settles on a high note. This was composed by electronic music pioneer Gershon Kingsley, best known for the hit song "Popcorn".

Music/Sounds Variant: The jingle's speed may vary; it can play slower or faster than usual.

Availability: Extremely rare in the wild, as programming from this era, is usually no longer rerun. You might find this logo on older WGBH programming, assuming it isn't plastered with a later logo. You might find this on old tapes of The French Chef, 1972's Zoom, Evening at Pops, The Victory Garden, Masterpiece Theatre, and/or NOVA episodes from the era. The French Chef variant also showed up when WGBH-2 in Boston, MA had a marathon of old episodes of The French Chef on Christmas Day, 2011. Despite its rarity, the logo can easily be found online on several episodes of The Advocates on the WGBH Open Vault.

Editor's Note: The logo became notorious for its high-contrast colors, fast "V of Doom"-style zoom-ins, and eerie synth music.