NCM Cell Phone Policy Trailers

(May 1989-March 2001)
Opening: The logo of the theater appears over a pair off theater curtains. Two film projector graphics are at the top-left and right areas in frame.

Confirmed Versions:


 * Regal Entertainment Group (Used from 1991-2001.)
 * Cinemark Theatres (The original version. Used from 1989-2000.)

Variant: Three versions of the Cinemark variant exist.

Technique: None.

Music/Sounds: Cinemark's intermission music from 1988-2001.

Availability: Extinct.

(September 2000-2007)
Opening: The logo of the theater appears over a dark, starry background. Two film projector graphics are at the top-left and right areas in frame.

Trivia: According to a Regal employee, the film projectors are intended to signal the projectionist to reel up the movie to the projector.

Confirmed Versions:


 * Regal Entertainment Group (A Cingular version exists. Used from 2000-2007.)
 * Regal L.A. Live (This version has 4 projectors instead of the usual 2, and the Regal, Edwards, and United Artists logos are removed. A Cingular version exists. Used from 2004-2007.)
 * Cinemark Theatres (The original version. Has "YOUR FEATURE PRESENTATION WILL BEGIN MOMENTARILY" below. Used from 2000-2007.)
 * AMC Theatres (Similar to the Cinemark variant. Used from 2002-2007.)

Variant: Sometimes, "silence your cell phones now please" in blue and a Cingular logo are between the REG and chain logos.

Technique: None.

Music/Sounds: Some soothing music.

Music/Sounds Variant: Prior to 2002, the then-current Cinemark intermission music was heard.

Availability: Extinct.

(2007-present)
Opening: The logo of the theater fades in over a dark, shadowy background. The logo is under a spotlight and dust particles are shining. The words "Please silence your cell phones now." appear between the logo. About 20 seconds in, two film projector graphics appear at the top-left and right areas in frame. They then spin and a light comes out of it. As this happens, the logo is ever-so-slowly spinning to the left.

Confirmed Versions:


 * Regal Entertainment Group (The original version. AT&T, Sprint (with "The Now Network" slogan or no slogan at all), 3D, and Geico versions exist. Used from 2007-2018.)
 * Regal L.A. Live (This version has 4 projectors instead of the usual 2, and the Regal, Edwards, and United Artists logos are removed. AT&T, Sprint, and Geico versions exist. Two versions of the logo exist. Used from 2007-2018.)
 * Cinemark Theatres (Uses "Please be quiet and courteous to others" instead of "Please silence your cell phones now." 3D, M&M's and Amazon Prime Video versions exist. Used from 2007-2022.)
 * AMC Theatres (Similar to the Cinemark variant, but "Please be quiet and courteous to others" is replaced with the usual "Please silence your cell phones now.” However, a 3D version existed which had the "Please be quiet and courteous to others" text. Used from 2007-2013.)
 * Hollywood Theatres (Similar to the AMC variant. Used from 2008-2013, when Hollywood Theaters was bought by Regal, and switched to Regal's version.)
 * Epic Theatres (Similar to the AMC variant. Used from 2009-2013.)
 * Kerasotes (Similar to the AMC variant. Used from 2008-2012, until they ditched it for the "Enjoy the show!" variant.)
 * Showplace Icon (Similar to the AMC variant. Used from 2018?-present)
 * Cobb Theatres (Similar to the AMC variant, but it adds "and discontinue texting" after "Please silence your cell phones now." 3D, Geico, and M&M's versions exist. Used from 2009-2018, when Cobb was bought by Cinemex and renamed CMX.)
 * Goodrich Quality Theatres/GQT Movies (Similar to the AMC variant, but "Please silence your cell phones now" is replaced with "Please turn off your cell phones now" in the same font as the pre-2014 Regal version. An M&M's version exists. Three versions exist, with the pre-2014 GQT logo, with the 2014 GQT logo, and the GQT Movies logo.)
 * Georgia Theatre Company (Similar to the AMC variant. An M&M's version exists. Used from 2007-present.)
 * Young Frankenstein (2016 re-release) (Similar to the AMC variant)
 * The Fault in Our Stars: The Night Before Our Stars (Similar to the AMC variant)
 * Paper Towns: Night on the Towns (Similar to the AMC variant)
 * Rocky IV: Rocky vs. Drago (Similar to the AMC variant, but the Fathom Events and MGM logos are in the bottom left and bottom right corners, respectively.)
 * Generic "Enjoy the Show" (Similar to the Cinemark variant. Geico and M&M's versions exist.)

Variant:
 * A 3D version was occasionally shown, with an added disclaimer to put on your 3D glasses for "the best experience". The projectors are replaced with 3D glasses, "FIRSTLOOK 3D WILL BEGIN SHORTLY" is added below "Please silence your cell phones now" or "Please be quiet and courteous to others" and the RealD 3D logo is at the bottom right. Known theaters using this variant are Regal, Cinemark, AMC, and Cobb.
 * A version sponsored by Geico is known to exist.
 * A variant has the logo replaced by the text "Enjoy the show!" with "Please be quiet and courteous to others" and "YOUR FEATURE PRESENTATION WILL BEGIN MOMENTARILY" below. This is seen in smaller cinema chains and independent theatres carrying the FirstLook/Noovie pre-show.

Technique: Well done CGI work for the mid-2000s.

Music/Sounds: A soft piano/flute bit with some synth in the beginning composed by Danny Elfman. During the beginning, a female announcer says "Please be quiet and courteous to others, and silence your cell phones now."

Music/Sounds Variants:
 * A different composition by Danny Elfman is used starting with the Sprint variant.
 * In the Geico variant, the announcement is changed to "Geico asks you to please be quiet and courteous, and silence your cell phones now."
 * In the post-2014 version, the announcement is changed to "Please, be quiet and courteous, and silence your cell phones now."
 * In the 3D version, she said after the pause "A new experience is about to begin, FirstLook 3D. First, put on your 3D glasses."

Availability: Current. Was seen in nearly all Regal, Edwards and UA theaters between 2007 and 2018, before it was replaced with the 2018 Regal logo.