The Baby Einstein Company

Background
The Baby Einstein Company is an early children's entertainment company and a line of multimedia products. It is founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions since June 1996 before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to Disney on November 7, 2001. Starting on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

1st Logo (November 23, 1999-November 23, 2010)
Logo: Same as the Aigner-Clark Productions logo, except the text now reads:

"The Baby Einstein Company

Presents".

The colors of the text may vary depending on the show.

Variant: Starting in 2008 with the 10th Anniversary edition of Baby Mozart and Baby Beethoven, they used CGI animation, with the boy's head being animated and moving to the top-right half of the screen.

FX/SFX: None.

Music/Sounds: The opening theme of the show. Availability: Common. Seen on Baby Einstein videos starting with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits. The CGI variant is rare and can be seen on 10th Anniversary editions of Baby Mozart and Baby Beethoven.

2nd Logo (August 15, 2000-November 21, 2007, November 23, 2010)
Nickname: "The Rolling Caterpillar", "Colorful Caterpillar", "CGI Rolling Caterpillar", "Great Minds Start Little (the slogan)"

Logo: On a white background, we see a colorful caterpillar made up of several spheres, while other parts of it are made up of different shapes. It has a ball for a head. Above it, it has two antennas. The antennas are possibly made up of shapes, where the tiny ball is connected above the  cylinder. Over the head is two beady darker grey eyes made up oval shapes and a black mouth below it. On the bottom of the caterpillar's head, it has two cheeks made up of pink circles around its mouth. The caterpillar's body is made up of and  balls. A smaller ball connects the body into between. By the ball, it has a tail made up of tiny  and  balls. Below the corner of the body, it has four lavender toy wheels. The character in this logo is eventually given the name "Rolling Caterpillar" from Baby Einstein. A colorful caterpillar enters from the far left of the screen in the distance, blinks during the music, and slowly inches towards it. It glances at the viewer midway through. Once the colorful caterpillar reaches the center of the camera, it stops. A colorful caterpillar then looks at the screen, blinks twice using its eyes and opens its mouth. On the first blink, the company's logo fades in on the ground. On the second and last blink, a colorful caterpillar closes its mouth. After that, the camera pulls upward to a bird's eye view and zooms out, with the colorful caterpillar continuing to look at the camera as this happens. The camera then is seen revealing the company's logo, which consists of the company text. On the ground, the company name in this logo eventually reads the words "the baby einstein ™ company". The text in the name "baby einstein" is in the left-aligned, stacked format, multicolored and sloppy handwritten font. The words outside of the logo are in the sans-serif font. "the", in black, is placed at the upper-left of the logo, and "company", also in black, is placed at the bottom-right of it. A crude drawing of a boy's head with spiky hair and glasses is placed next to the word "baby" and at the right quarter and upper corner of the word "einstein". The blue trademark symbol reading "™" is placed next to the letter "n" in the word "einstein". Whenever the camera settles in place, the text "Great minds start little." flies down to the bottom left corner of the screen.

Variants: Trivia: FX/SFX: CGI by Stephen Rozmiarek. None for in-credit versions.
 * Starting in the mid-2000s or sometimes in late 2002 or early 2003, the text "Great minds start little." does not appear. While some versions remove the text from the animation, other versions will simply freeze the logo before the text appears.
 * An in-credit still version appears on Little Einsteins, placed on top of the square with the copyright text in white underneath, on a darker  background with stars used from the credits. The caterpillar in this logo is absent. Variations of the in-credit still version will exist.
 * An later variant of the in-credit still version exists with the square removed, which has the logo placed on the top corner of the screen.
 * On the aformentioned show's special "Our Huge Adventure", "www.albert-einstein.org" is added in the copyright text.
 * On the Little Einsteins second episode from the first season, the copyright text reads "(C) The Baby Einstein Company, LLC. All Rights Reserved. Baby Einstein, the Boy's Head logo, Little Einsteins and the Little Einsteins logo are trademarks of The Baby Einstein Company, LLC. All Rights Reserved. EINSTEIN and ALBERT EINSTEIN are trademarks of The Hebrew University of Jerusalem. All Rights Reserved. www.albert-einstein.org". This is the known version to have the full copyright text for one episode.
 * A common in-credit variant of the logo exists at the end of Baby Einstein videos, placed on top of the screen (without the words "the" and "company") on a white background with the copyright text in black underneath the logo.
 * Starting on November 21, 2007, the Baby Einstein logo is now in a box that includes the Disney logo. The trademark symbol by the "n" in "einstein" was replaced with the registered trademark symbol.
 * On the 2007 "About Baby Einstein" promo, the Disney Baby Einstein logo is stretched in to the same normal size, it has been slightly rotated and is off-center slightly, while the logo is still seen as it appears while the caterpillar would eventually be looking at the screen.
 * An alternative variant of the logo exists where the black words "A Subsidiary of The Waltograph Company" fades in at the bottom-left corner of the screen in place of the text "Great minds start little.". It appears on the Baby Einstein VHS sampler.
 * A Canadian French translated variant of the Baby Einstein Company logo exists in which the text "Great minds start little." is translated in "Les grands esprits naissent tout petits.".
 * Starting in 2010 with the Baby Einstein discovery kits, a version of the logo exists where it has been slightly enhanced. There is the Baby Einstein logo from the next one instead. Also, the background is greyscaled, and, whenever the camera pulls upward, the screen pans down a bit.
 * A website promo variant of the 2007 version exists where the URL reading "www.babyeinstein.com", in, is seen at the bottom left of the screen, appearing when it freezes the logo.
 * On the About Baby Einstein promos during the mid-2000s, the shadows in the logo were darkened except for the company text. Another version of this logo exists with the same variation, where the logo starts with the caterpillar blinking towards the screen.
 * As seen on the first 2003 VHS releases of the mid-2000s Baby Einstein videos, such as the 2003 VHS release of Baby Galileo, the logo would oftentimes fade out before the last note of the music plays.
 * The logo was based on a scene from Baby Einstein: Language Nursery (formerly Baby Einstein) featuring a toy caterpillar.
 * The logo was also based on Wiggly Caterpillar, a toy created by The Fun Years/Blue Box, which first appeared in Baby Einstein: Language Nursery.
 * The caterpillar in this logo would eventually be given the name Cal since during the late-2010s, after Baby Einstein was brought by Kids II since 2013. Previously until during the late-2010s while still used on other Baby Einstein products, it can be given the name "Caterpillar" itself.
 * The boy's head in this logo is said to have been the basis for the design of Leo from Little Einsteins, which Baby Einstein helped produce.
 * According to Baby Einstein, the slogan in this logo would eventually be given the name "Great minds start little", while the 2015-2018 brand logo uses the slogan.

Music/Sounds: A calm, soothing woodwind/chime theme in E-flat major, a 7-note chime and a 9-note flute tune, followed by the theme being interrupted by two cartoon blinking noises for the caterpillar when it blinks. The music rises to a crescendo when the camera pulls upward, ending with three dings, followed by three notes. Sounds of nature (ex. birds chirping and wind) are heard in the background.

Music/Sounds Variants: Availability: Seen on DVD/VHS releases of most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. Don't expect to see this on post-2007 prints of these videos either; they have the next logo instead. It re-appears on the Baby Einstein Discovery Kits. It's also used as an entertainment logo. It appears which doesn't use the next logo instead on 2007 Baby Einstein DVD re-releases, ending with the video "My First Signs". It can also be found on a website promo, which has the next logo instead as well. The in-credit still version is very common and appears on all episodes of Little Einsteins. The in-credit variant is common and can be found at the end of Baby Einstein videos. The on-screen logo also makes an appearance on VHS/DVD UK releases of Baby Einstein videos at the time.
 * Starting in the mid-2000s, when the logo's music ends, Julie Aigner-Clark says: "For more information about our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show."
 * Sometimes, there is no voice-over.
 * For the Spanish variant, a female Spanish announcer says the thing Julie Aigner-Clark has spoken, but translated in Spanish.
 * The in-credit versions have the show's ending theme.
 * For the Discovery Kits version, in the background, it's extremely different where the bird chirping is heard once, with the wind in a quieter volume. The music in the logo is slightly extended, with shakers and drumstick instruments. A 2-note synth theme in the A# note is heard following the 4 beats, while shakers and drumstick instruments play 4 times. The music plays the rest as normal when the caterpillar blinks. After the logo's music ends, the bird chirping from the beginning of the logo is heard the 2nd time.
 * As seen on the first 2003 VHS releases of the mid-2000s Baby Einstein videos, such as the 2003 VHS release of Baby Galileo, the audio fades out before the last note plays.

3rd Logo (November 23, 2007-2008-2009-November 23, 2010)
Nickname: "The Rolling Caterpillar II", "Colorful Caterpillar II", "CGI Rolling Caterpillar II", "New CGI Rolling Caterpillar"

Logo: Later Variant: Since 2013, the logo is seen without the Disney logo, after Disney sold Baby Einstein to Kids II, Inc. The on-screen logo isn't shown.
 * 2007-2008: Same as the previous logo, but the Baby Einstein logo is now in a box with the Disney logo in the upper-left corner of the box. Also, the words "the" and "company" were both omitted.
 * 2008?-2009: The logo has been re-animated with some differences: the caterpillar's mouth does not close while it would eventually be looking at the screen. The camera where it pulls upward to a bird's eye view and zooms out is different, and, when the caterpillar enters, it's slightly already at the far left of the screen. The white background is shown in the box.

Variants: FX/SFX: CGI animation, or same as the 2nd logo.
 * On promos from 2008, 2009 or 2010, the logo plays backwards.
 * On a "Welcome to Baby Einstein" promo from early 2008, the Disney Baby Einstein logo is slightly stretched to normal and is slightly off-center, placed at the upper-half of the screen.
 * A 4:3 version of the re-animated logo exists, seen on 2009 Disney DVD re-releases of Baby Einstein videos.

Music/Sounds: Same as the previous logo.

Music/Sounds Variants: Availability: Common. It appeared on Disney DVD releases of Baby Einstein videos starting with Lullaby Time to World Music, as well as the Baby Einstein Discovery Kits. Also appears on the 10th Anniversary editions of Baby Mozart and Baby Beethoven (does not use the re-animated logo). Farewell, the re-animated logo appears on 2009 DVD releases of Baby Noah, Baby Wordsworth, My First Signs (which was originally debuted in early 2007), World Animal Adventure, Baby's First Moves (which was originally debuted in 2006), World Music and Baby MacDonald. Until 2013, the company is no longer owned by Disney, while the on-screen logo retires.
 * Sometimes, a version exists with a new narrator voiced by Julie Aigner-Clark.
 * As with the previous logo, there is no voice over sometimes.
 * Starting in either late 2008 or early 2009, after the music finishes, Julie Aigner-Clark's voice-over says the following things, which may varie.
 * "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."
 * "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to make moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."