The Baby Einstein Company

Background
In 1999, Aigner-Clark Productions changed its name to The Baby Einstein Company, LLC.. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Julie Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

1st Logo (November 23, 1999-November 23, 2010)
Logo: Same as both the I Think I Can Productions and Aigner-Clark Productions logos, except the text now reads:

The Baby Einstein Company Presents

The colors of the text vary depending on the show.

Technique: None.

Music/Sounds: The opening theme of the show. Availability: Common. Seen on most Baby Einstein media.

2nd Logo (August 15, 2000-November 21, 2007)
Logo: On a white background, we see the sliding caterpillar made up of several spheres. It has the ball for the head, with two  antennas, beady black eyes and two pink cheeks, made up of  and  balls for the body, with the   ball connecting them in between, tiny  and  balls for the tail, and four lavender toy wheels made of lavender smoothened circles, with a white circle in it. It enters from the far left of the screen in the distance, and slowly inches towards the camera, which is sliding in on wheels (the caterpillar glances at the viewer on the midway through). Once the sliding caterpillar reaches the center of the screen, it comes to a halt, and looks at the viewer, blinking twice and opening its mouth. On the caterpillar's first eye blink, the company's logo fades in on the white ground. When the caterpillar's mouth closes, the camera pulls up to a bird's eye view and then zooms out, while the caterpillar is seen continuing to look at the viewer as this happens, revealing the company's logo, consisting of the text "the baby einstein company", with the text "baby einstein" in a multicolored, sloppy handwritten font and the trademark in next to the letter "n" in "einstein", a crude drawing of a boy's head with spiky hair and glasses next to the word "baby" and at the upper corner of "einstein", the words "the" at the upper left and "company" at the bottom right, and when the camera settles in place, the dark blue text "Arial" flies down to the bottom left corner or lower left hand of the screen.

Variants:
 * Starting in the mid-2000s, the dark blue text "Arial" does not appear. While some versions remove the text from the animation, other versions will simply freeze the logo before the same dark blue text appears.
 * An in-credit variant appears on Little Einsteins, placed on top of a blue square with copyright info in white text underneath.
 * Another in-credit variant appeared at the end of Baby Einstein media, until 2004, with Baby Einstein videos, where the Baby Einstein logo is placed on top of the screen with the copyright text in black underneath, on a white background.
 * Starting in 2007, the Baby Einstein logo is now in a box that includes the Disney logo at the top left, also in.
 * Until 2003 with DVD releases of Baby Einstein media, the on-screen logo is followed by a rainbow Digital Board Book logo, on a black background.

Trivia:
 * This logo was based on a scene from Baby Einstein (later as Language Nursery in some releases) featuring a toy caterpillar.
 * The caterpillar in this logo would eventually be given the name Cal since 2018, after Baby Einstein was brought by Kids II, Inc.
 * The boy's head in this logo is said to have been the basis for the design of Leo from Little Einsteins, which Baby Einstein helped produce.

Technique: CGI by Stephen Rozmiarek. None for the in-credit variant.

Music/Sounds/Voice-over: A calm, soothing woodwind/chime theme, with sounds of nature (ex. birds chirping and wind) in the background, and two cartoon blinking noises for the caterpillar. The music rises to a crescendo when the camera pulls upward, ending with three notes after three dings. When the logo's music ends, Julie Aigner-Clark's voice-over says "For more information on our developmental products for babies, and toddlers, visit babyeinstein.com. Enjoy the show."

Music/Sounds Variants:


 * Sometimes, there is no voice-over.
 * The in-credit versions have the show's ending theme.

Availability: Common. First seen on a 2000 VHS release of Baby Van Gogh. It can be mostly seen on VHS/DVD releases Baby Einstein media, with Baby Einstein videos ending with Discovering Shapes, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. This also appeared on post-2007 prints of these Baby Einstein videos, as well as the Discovery Kits, with the next logo instead. Also shown on these About Baby Einstein promos from late 2002 to 2007. The in-credit variant is very common and can be found at the end of Little Einsteins and some Baby Einstein media.

3rd Logo (November 21, 2007-November 23, 2010)
Logo: Same as the previous logo, but the Baby Einstein logo is now in a box that includes the Disney logo also in.

Later Variant: Starting in 2013, the Disney logo is absent, with the trademark in blue in the bottom right of the box, after Disney sold Baby Einstein to Kids II, Inc.

Variants:


 * Starting with 2009 DVD releases of Baby Einstein media, the logo has been re-animated where the logo's animation is different, the caterpillar's eyes are animated smoothly, the mouth does not close after the second blink, the Baby Einstein logo is big, and the background is different and a bit darker.
 * An unused prototype variant of the re-animated version exist. The incompleted video would be founded on a 2008 Welcome to Baby Einstein promo.

Technique: CGI. Until 2009 and postponed in 2008, same as the previous logo.

Music/Sounds: Same as the previous logo, but Julie Aigner-Clark's voice-over reads: "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." Until 2009, Julie-Aigner Clark reads the one used from the previous logo.

Music/Sounds Variant: As with the previous logo, there is no voice over sometimes.

Availability: Seen on Baby Einstein media, with DVD releases of Baby Einstein videos starting with Discovering Shapes to World Music, as well as the Baby Einstein Discovery Kits. The re-animated version appears on some 2009 Baby Einstein media. Don't expect to see this on 2007 re-releases of Baby Einstein media; that has the previous logo instead.