Millar Gough Ink

Background
Millar Gough Ink, formally known as Chiller Productions, is an American television and film production company that was founded in 1995 by Alfred Gough and Miles Millar.

1st Logo (October 12, 1999-November 10, 2011) (1st era)
Nicknames: "Orange-Red Ink", "Ink Bottle Gets the Hammer", "The Hammer Breaks the Ink Bottle", "SPLAT!!"

Logo: In an office setting, at the forefront we see a bottle filled with orange red ink in it labeled with the company name in an Helvetica font colored in a -white gradient. After one of the music variants are heard, a hammer appears then (which, if you look at the bottle very closely for a few seconds, you can see a hammer coming down as seen in the reflection) swings down and breaks the bottle, causing the orange red ink in it to spread everywhere, covering up the whole screen.

Variant: There exists an open-matte version of the logo.

Fan-made Variants:

Rare Variants:
 * A no hammer variant exists. This is without a hammer for a more soothing feel.
 * On the alternative print of the 2022 Netflix American horror comedy series Wednesday as an spin-off to Tim Burton's The Addams Family, the logo has some glitch effect, which can look like it is classical.


 * A PAL variant exists.
 * A less cropped version of the logo exists. This can be seen on 2003 DVD releases, as well as Channel 4, E4 and ITV2 British airings of season 1 of Smallville.
 * A regular widescreen version exists, where the logo is improved and enhanced, and it is cropped in 16:9 aspect ratio.
 * Whatever likely else, sometimes, the vibrance is decreased and the saturation is increased a little bit, which looks like the ink is red and the text is yellow.
 * A short version appeared on a rare print of season 1 of Smallville and on The Strip.

FX/SFX: Entirely live-action.

Cheesy Factor: How could there be so much ink in that one, tiny bottle? Also, the transition to the next or split-screen logo is really poorly done.

Music/Sounds: Music/Sounds Variants: Fan-made Variant: In the 2022 revival version of a logo, a 2002-2011 company jingle is played slowly before a new glass shattering sound appears, an excerpt from the [https://www.youtube.com/watch?v=FcZd305VI60 "Oh No! Our Table! It's Broken!" video seen here] but slowed down. Sometimes, the new glass shattering sound isn't heard in the no hammer variant for a more soothing feel.
 * October 16, 2001-February 12, 2002: Just the sound of a bottle breaking.
 * February 26, 2002-May 21, 2002: An odd, 3-note piano tune with a creepy noise.
 * September 24th, 2002-November 10, 2011: A reverberating cartoon ditty.
 * A silent variant exists. In this one, the bottle breaking sound in the logo is absent.
 * On early season 2 episodes of Smallville, the reverberating cartoon ditty is somewhat slightly quieter before the shatter sound appears.
 * Original airings use a generic theme and a voice over.
 * On The Strip, the closing theme of the show before the splattering sound.

Availability: Common. First seen on The Strip. Also later seen on Smallville and the 2011 reboot of Charlie's Angels. It also appeared on the 2006 television pilot of Aquaman, known as Mercy Reef.

Legacy: While the sound of the bottle breaking can be startling for some people (especially the version without music where it breaks with no warning, which could be jarring to many people), some people may find this logo funny, and it may be favored for fans of Smallville.

Scare Factor:


 * 2001-2002: Medium to high. The bottle suddenly breaking with no warning can be jarring to many people, especially after the long silence during both this logo and the one before such as the Tollin/Robbins Productions logo.
 * Early 2002: Medium, due to the eerie music, but tame compared to the previous variant. The piano tune can be so Bloody Stump!
 * 2002-2011: Low to medium. It is slightly soothing with the music playing.

2nd Logo (November 15, 2015-)
Logo: On a black background, we see the stacked words "MILLAR GOUGH" in a Helvetica Neue font. To the right it is a beaker with a holed water drop shape in it, and inside the water drop, we see the word "INK".

FX/SFX: None.

Music/Sounds: None, or the closing theme of the show.

Availability: First seen on the 2015 AMC series Into the Badlands. Also later seen on the 2016 MTV series The Shannara Chronicles and currently on the 2022 Netflix series Wednesday.

Legacy: None.

Scare Factor: Low. The logo on a black background can creep someone out, it's tamer than the last logo.