The Baby Einstein Company

Background
The Baby Einstein Company (simply Baby Einstein) is an early children's entertainment company and a line of multimedia products. It is founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions since June 1996 before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to Disney on November 7, 2001. On October 14, 2013, Kids II, Inc. acquired this company.

(January 31, 1997-February 1, 1998)
Description: On a white background, a drawing of a boy's head is in the upper right half of the screen. Below it reads: I Think I Can Productions Presents

Variations:

Copyright 1996 I Think I Can Productions A copyright stamp can be seen below.
 * A prototype variant exists where "Presents" is in a Perpetua Titling font.
 * At the end of tapes, the text reads:

Effects: None.

Sounds: The ending theme of the show.

Presence: Rare. Their earliest tapes were re-produced several years later with the original versions being discontinued. Because of this, this logo was plastered by the 1st Baby Einstein Company logo. Seen only on the original tapes of Baby Einstein: Language Nursery and Baby Mozart: Music Festival.

(November 3, 1998)
Description: Same as the I Think I Can Productions logo, but the text now reads: Aigner-Clark Productions Presents

Effects: None.

Sounds: The opening theme.

Presence: Very rare. This logo is only seen on the original VHS tape of Baby Bach: Musical Adventure.

1st Logo (November 23, 1999-November 23, 2010)
Description: Same as before, except the text now reads:

The Baby Einstein Company

Presents

The colors of the text vary depending on the show.

Effects: None.

Sounds: The opening theme of the show. Presence: Common. Seen on Baby Einstein videos starting with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007, 2008 2010)
Description: On a white background, a colorful caterpillar slides in on wheels. It looks at the screen for a few seconds and blinks. After the first blink, the logo fades in behind it. The camera zooms out revealing the logo reading with the company name with a drawing of a boy's head shadowed, and the text "Great minds start little." flies in the bottom left corner of the screen.

Variations:
 * Sometimes, the text "Great minds start little." doesn't appear.
 * An in-credit variant appeared on Baby Einstein videos such as Baby Mozart.
 * An in-credit version appeared on Little Einsteins on Playhouse Disney/Disney Junior, which shows the logo on a background with stars. A copyright notice can be seen below.
 * Starting in 2007, this logo is shown, but with the Baby Einstein logo from the next one.
 * There is an alternative variant of the logo where the text "A Subsidiary of The Waltograph Company" fades in at the bottom-left of the screen.
 * A Canadian French variant of the logo exists where the text "Great minds start little." is translated in "Les grands esprits naissent tout petits."
 * A version of the logo has the camera panning slightly differently as it pulls out, and the Baby Einstein logo is now in a box with the Disney logo in. It only appeared on the Baby Einstein Discovery Kits.

Fun Fact: The logo was based on a clip from Baby Einstein: Language Nursery featuring a toy caterpillar.

Effects: CGI animation by Stephen Rozmiarek. None for the in-credit version.

Sounds: A calm, soothing woodwind/chime theme, accompanied by birds singing, and a winking noise, followed by Julie Aigner-Clark saying "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show." The in-credit variant has the show's ending theme.

Sounds Variations:


 * Sometimes, there is no voice over.
 * Starting in 2008, Julie Aigner-Clark either reads: "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." The voice over is heard depending on the Disney DVD release.

Presence: Very common.


 * Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. This also appeared on post-2007 prints of these Baby Einstein videos, as well as the Baby Einstein Discovery Kits, which has the next logo instead.
 * The in-credit variant appeared at the end of Baby Einstein shows such as Baby Mozart.
 * The in-credit version appeared on a Playhouse Disney/Disney Junior series Little Einsteins.

3rd Logo (November 23, 2007-2008-November 23, 2010)
Description: Depending on the variant:


 * 2007-2008: Basically the same as the 2nd logo, but the Baby Einstein logo is now in a box with the Disney logo in.
 * 2008-2010: Same as before, but it has been re-animated.

Variant: On some promotional promos from 2008 to 2010, the logo is shown but slightly zoomed out and plays in backwards.

Effects: CGI animation or same as the 2nd logo.

Sounds: Same as the 2nd logo.

Sounds Variation: As with the 2nd logo, there is no voice over sometimes.

Presence: Common. It appeared on Disney DVD releases of Baby Einstein videos from Lullaby Time to World Music.