Millar Gough Ink

Information
Millar/Gough Ink (formerly known as Chiller Productions) is an American film and television production company founded in 1995 by Miles Millar and Alfred Gough, but they did not use the logo until 1999 as of The Strip.

1st Logo (1995? 1997? October 12, 1999-November 10, 2011)
Nicknames: "Orange-Red Ink", "Ink Bottle Gets the Banhammer", "Banhammer Gets the Ink Bottle", "SPLAT!!"

Logo: In an office setting, we see a bottle with scarlet ink. A black label covers the bottom half, containing the company name. The text is in an Impact typeface, colored in and it's in the stacked format, all in uppercase letters. The word "INK" has the bottom white gradient. A split-second before the logo ends, a hammer (which, if the viewer looks very closely, it can be seen coming down in the bottle's reflection) swings down and breaks the bottle, causing the ink to spread everywhere, including covering up the whole screen.

Variant: The logo exists in both a widescreen and fullscreen format.

FX: Live-action. Different live-action animation for the early variant.

SFX:


 * October 12, 1999-July 7, 2000: The splattering sound.
 * October 16, 2001-November 10, 2011: The bottle breaking sound.

SFX Variant: On the Smallville season 1 episodes "X-Ray" and "Hug", no audio is played in the Millar-Gough Ink logo.

Cheesy Factor: How could there be so much ink in that one, tiny bottle? Also, the transition to the next or splitscreen logo is really poorly done.

Music: Depending on the variant: Music Variants: Availability: Common. First seen on The Strip, and also later seen on Smallville, the 2006 television pilot of Aquaman and the 2011 remake of Charlie's Angels.
 * October 12, 1999-July 7, 2000: The closing theme of the show.
 * February 26, 2002-May 21, 2002: An 3-note odd, short Korg M1 internal patch "Piano8" tune with an eerie sound effect.
 * September 24, 2002-November 10, 2011: An familiar 13-note Roland D-50 internal patch "Cathedral Organ" ditty.
 * On early 2nd season episodes of Smallville, including "Vortex", the cartoon ditty is quieter.
 * On The C&W airings of Smallville, it may use generic themes and the announcer.

Editor's Note: None.

Scare Factor:


 * October 16, 2001-February 12, 2002: Medium to high. The bottle suddenly breaking with no warning can be jarring to many people as the hammer appears, especially after the long silence during both of the logos. None for the silent variant.
 * February 26, 2002-May 21, 2002: Medium. It's ominous, disquieting and creepy as the piano tune plays.
 * September 24, 2002-November 10, 2011: Low to medium. It's pretty pleasant with the music playing.

2nd Logo (November 15, 2015-November 23, 2022)
Nicknames: "The Red Beaker", "The Bloody-color Like Logo"

Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right of it is a beaker with a water-drop in it. Inside the drop is "INK".

FX: None.

SFX: None.

Cheesy Factor: None.

Music: None, or the ending theme of the show.

Availability: Appears on the 2015 AMC series Into the Badlands, the 2016 MTV series The Shannara Chronicles and the 2022 Netflix series Wednesday.

Editor's Note: None.

Scare Factor: Low. The logo can creep someone out if it's red, but it's tamer than the last logo. Lower to low for the ending theme variant. None for the silent variant.