Millar Gough Ink

Background
Millar Gough Ink is founded by the Smallville producers Miles Millar and Alfred Gough as a production company.

1st Logo (October 12, 1999-November 10, 2011)


Nicknames: "Orange-Red Ink", "Ink Bottle Gets The Stone"

Logo: In an office setting, at the forefront we see a bottle filled with orange-red gel in it. A black label covers the bottom half, containing the words reading "MILLAR GOUGH INK" in an Impact font, except but the font is a bit expanded, with the "R" in "MILLAR" in an Helvetica Bold font, colored in, a stacked format and all in uppercase. Also in, "INK" has only the bottom half of it in white/. After a while, a split-second before the logo ends, a stone (which, can be seen coming down in the reflection on the bottle with light if the viewer looks very, very closely) appears then quickly falls down on top of it and hits it, causing the orange-red gel in it to quickly spread everywhere, including covering up the whole screen. Motion Blur is also included.

Variants:


 * The logo appears in both fullscreen and widescreen formats.
 * Starting with Smallville, the animation is noticeably slow.

Technique: The stone falling, smashing the bottle, the gel spreading. Live-action animation by Miles Millar and Alfred Gough.

Cheesy Factor: There although must be gel in the bottle, also the logo is actually cheesy because of the bottle having so much gel.

Music/Sounds: Depending on the variant:

Music/Sounds Variants:
 * 1999-2000: The ending theme of the show before the sound of the bottle getting hit with the gel's splatter.
 * 2001-2002: Just the sound of a shattering glass.
 * Early 2002: An odd three-note piano tune.
 * Late 2002-2011: A reverberating cartoon ditty.
 * On the Smallville season 1 episodes "X-Ray" and "Hug", it's silent.
 * The CW airings of Smallville use a generic theme and a voice over.
 * On some current prints of Smallvile, the ditty music plasters the silent variant, only available for some episodes on season 1 of said show.
 * Other prints of season 1 have the odd piano tune music, but the last note of the ditty music syncs the bottle breaking sound.

Availability: Common. First seen on The Strip and was later seen on Smallville, the 2006 television pilot of Aquaman and the 2011 revival of Charlie's Angels. Don't expect this to appear on the company's films, though.

Legacy/Editor's Note: While the sound of a shattering glass can be startling for some people (especially the version without music where it breaks with no warning, which can be jarring to many people), some people may find this logo funny, and it may be favored for fans of Smallville.

Scare Factor: Depending on the variant:


 * 1999-2000: High, but the splattering sound can be startling to many people.
 * 2001-2002: Medium to high. The sound of the shattering glass without music can be silly to some people.
 * Early 2002: Medium. The piano tune can have eerie noise, which is creepy and startling to some people.
 * Late 2002-2011: Low to medium. It is slightly less scary with the music playing, but people can relate to you.

2nd Logo (November 15, 2015-)
Nickname: None.

Logo: On a black background, we see the stacked words "MILLAR GOUGH". To the right is a beaker with a big black water-drop in it. Inside the water-drop is "INK".

Technique: Still.

Music/Sounds: None, or the ending theme of the show.

Availability: Seen on Into the Badlands, The Shannara Chronicles (based on the book trilogy by Terry Brooks) and Wednesday (a spin off to Tim Burton's Addams Family).

Scare Factor: Low.