The Baby Einstein Company

Background
The Baby Einstein Company (simply Baby Einstein) is an early children's entertainment company and a line of multimedia products founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions since June 1996 before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired this company from The Walt Disney Company.

(January 31, 1997-February 1, 1998)
Logo: On a white background, a drawing of a boy's head is in the upper right half of the screen. Below it reads: I Think I Can Productions Presents

Variants:

Copyright 1996 I Think I Can Productions A copyright stamp can be seen below.
 * A prototype variant exists where "Presents" is in a Perpetua Titling font.
 * At the end of tapes, the text reads:

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Rare. Their earliest tapes were re-produced several years later with the original versions being discontinued. Because of this, this logo was plastered by the 1st Baby Einstein Company logo. Seen only on the original tapes of Baby Einstein: Language Nursery and Baby Mozart.

(November 3, 1998)
Logo: Same as before, but the text now reads Aigner-Clark Productions Presents

FX/SFX: None.

Music/Sounds: The ending theme of the show.

Availability: Very rare. Only seen on the original VHS tape of Baby Bach.

1st Logo (November 23, 1999-November 23, 2010)
Logo: Same as before, except the text now reads

The Baby Einstein Company

Presents

The colors of the text vary depending on the tape.

FX/SFX: None.

Music/Sounds: The opening of the show. Availability: Common. Seen on most Baby Einstein tapes beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007, 2010)
Logo: On a white background, a colorful caterpillar slides in on wheels. It looks at the camera for a few seconds as it stops sliding in and blinks. After the first blink, the logo appears behind it. The camera then pulls out revealing the logo reading with the company name with a drawing of a boy's head shadowed, and the  words "Arial"  flies in the bottom left corner of the screen.

Variants:
 * Beginning with the DVD of these Baby Einstein videos, a promotional video or Numbers Nursery, the text "Great minds start little." doesn't appear.
 * An in-credit version appeared on Little Einsteins on Playhouse Disney/Disney Junior (the first in-credit version has the show's ending theme) and a print of Baby Einstein shows such as Baby Mozart in 2003.
 * On the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, this logo is shown, but with the Baby Einstein logo from the next one.
 * On 2000-2003 DVD prints of some Baby Einstein videos, the logo would play before a Digital Board Book logo appears.
 * Since 2008, the logo is re-animated and the logo is seen, but with the new Baby Einstein logo instead.
 * There is an alternative version of the logo where the text "A Subsidiary of The Waltograph Company" at the bottom-left corner of the screen fades in place of the Great minds start little text.
 * There is a French version of the logo where the word Great minds start little. is translated as Les grands esprits naissent tout petits.

Trivia: This logo was based on a scene from Baby Einstein: Language Nursery featuring a toy caterpillar.

FX/SFX: CGI animation by Stephen Rozmiarek. None for the in-credit version.

Music/Sounds: A calm, soothing woodwind or chime theme, accompanied by birds chirping, and a winking noise, followed by Julie Aigner-Clark saying "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show."

Music/Sounds Variants:


 * Sometimes, there is no voice over.
 * On Little Einsteins, there is an in-credit version where it has the show's ending theme.
 * On the Baby Einstein Discovery Kits, there is a variant where the different birds chirping sounds are heard, and the theme was a little extended, being played after we can hear the birds chirping sounds.
 * In 2008, Julie Aigner-Clark now reads: "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."

Availability: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. This also appeared on post-2007 prints of these Baby Einstein videos with the next logo. However, this logo doesn't appear on post-2007 prints of these videos, that has the next logo instead. This also appeared on the Baby Einstein Discovery Kits or 2007 Baby Einstein videos, but with the new Baby Einstein logo instead.

3rd Logo (November 23, 2007-2008-November 23, 2010)
Logo: Same as the 2nd logo, but it has been re-animated and the Baby Einstein logo is now in a box with the Disney logo in.

Later Variant: Since 2013, the logo is seen without the Disney logo, due to the fact that Disney sold Baby Einstein to Kids II, Inc.

Variant: In 2007 until 2008, the Baby Einstein logo from the previous one is shown, but with the new Baby Einstein logo instead.

FX/SFX: CGI animation. None for the later variant.

Music/Sounds: Same as the 2nd logo, except Julie Aigner-Clark now reads "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." Sometimes, Julie-Aigner Clark reads it from the 2nd logo.

Music/Sounds Variant: As with the 2nd logo, there is no voice over sometimes.

Availability: Seen on most Baby Einstein videos starting with "Lullaby Time" to "World Music", as well as the Baby Einstein Discovery Kits. The Baby Einstein Discovery Kits or 2007 Baby Einstein videos has the 2nd logo, but with the new Baby Einstein logo instead. Even though the company has the logo without the Disney logos, don't expect to see this logo with the Disney logo in it since 2013, that one has the logo without the Disney logo, due to Disney selling the company to Kids II, Inc.