The Baby Einstein Company

Background
In 1999, Aigner-Clark Productions changed its name to The Baby Einstein Company. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Julie Aigner-Clark sold the company to The Walt Disney Company on November 7, 2001. Twelve years later, on October 14, 2013, Kids II, Inc. acquired the brand from Disney.

1st Logo (November 23, 1999-November 23, 2010)
Logo: Same as the I Think I Can Productions and Aigner-Clark Productions logos, except the text now reads:

The Baby Einstein Company Presents

The colors of the text vary depending on the video.

Variant: On the 10th Anniversary releases of Baby Mozart and Baby Beethoven, the boy's head is drawn and animated and will move to the top right half of the screen.

Technique: None.

Music/Sounds: The opening theme of the show. Availability: Common. Seen on most Baby Einstein media beginning with releases of Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits. The animated variant is rare and can be found on 10th Anniversary releases of Baby Mozart: Music Festival and Baby Beethoven: Symphony of Fun.

2nd Logo (August 15, 2000-November 21, 2007)
Nicknames: "The Rolling Caterpillar", "Baby Einstein Head", "Great Minds Start Little"

Logo: On a white background, we see a colorful caterpillar made up of several spheres. It has a yellow sphere for a head, with red antennas, beady black eyes and pink cheeks, made up of purple and blue balls for the body, with a smaller yellow ball connecting them in between, tinier red and yellow marbles for the tail, and four lavender toy wheels. It enters from the far left corner of the screen in the distance, and slowly inches towards it (it glances at the viewer midway through). Once the caterpillar reaches the center of the screen, it comes to a halt, and looks at the viewer, blinking twice and opening its mouth (a little early before blinking at the viewer). On the first blink, the company's logo fades in as it appears on the ground. When the caterpillar's mouth closes, the camera pulls upward to a bird's eye view and pans out, with the caterpillar already continuing to look at the viewer as this happens, revealing the company's logo, consisting of the text "the baby einstein company", with the words "baby einstein" in a stacked, left aligned, multicolored, and sloppy handwritten font and a crude drawing of a boy's head with spiky hair and glasses next to the word "baby", and when the camera settles in place, the dark blue text "Arial" flies down to the bottom left corner of the screen.

Variants:
 * Starting in the mid-2000s, the text "Great minds start little." does not appear. While some versions remove the text from the animation, other versions simply freezes the logo before the text appears.
 * An in-credit still version appears on Little Einsteins, placed on top of the screen with a blue square framed and a copyright notice in white underneath. The caterpillar is absent.
 * Starting until the mid-2000s, the Digital Board Book logo will appear after the logo plays, on a black background.

Trivia:
 * This logo was based on a scene from Baby Einstein: Language Nursery featuring a toy caterpillar.
 * The caterpillar in this logo would eventually be given the name Cal, since during the late-2010s, after Baby Einstein was brought by Kids II.
 * The boy's head in this logo is said to have been the basis for the design of Leo from Little Einsteins, which Baby Einstein helped produce.

Technique: CGI by Stephen Rozmiarek. None for the in-credit version.

Music/Sounds/Voice-over: A calm, soothing woodwind/chime theme, with sounds of nature (ex. birds chirping and wind) in the background, and two cartoon blinking noises for the caterpillar. The music rises to a crescendo when the camera pulls upward, ending with three notes. Starting in the mid-2000s, when the logo's music ends, Julie Aigner-Clark says: ''For more information on our developmental products for babies, and toddlers, visit babyeinstein.com. Enjoy the show.''

Music/Sounds Variants:


 * Sometimes, there is no voice over.
 * The in-credit version has the show's ending theme.
 * On the Baby Einstein Discovery Kits, the logo's music is a little extended, playing after the bird chirping was heard, before the music plays when the caterpillar blinks. The wind for the background is a little quieter, and the birds chirping is extremely different.
 * Starting in 2009, Julie Aigner-Clark says: To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show. or To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show. This was used for the re-animated variant of the 2007 logo.

Availability: Seen on most Baby Einstein media starting with the 2000 VHS release of Baby Van Gogh and ending with the 2007 DVD of Discovering Shapes, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002.

3rd Logo (November 21, 2007-November 23, 2010)
Nicknames: "The Rolling Caterpillar II", "Baby Einstein Head II"

Logo: Same as the previous logo, except the Baby Einstein logo is now in a blue box that includes the Disney logo also in blue.

Later Variant: Starting in 2013, the Disney logo is absent, after Disney sold Baby Einstein to Kids II, Inc.

Variant: Starting in 2009, the logo has been re-animated. The only differences of the variant are where the animation is different and smooth, the background of the logo is different, the eyes' animation is smooth, when the music plays, the caterpillar does not blink, its mouth does not close after the second blink, the logo fades in slowly on the first blink, the company's text except for the Disney logo is bold, the registered trademark is removed and the logo is slightly bigger.

Technique: CGI. Same as the previous logo for the original variant.

Music/Sounds: Same as the previous logo, but Julie Aigner-Clark says: ''To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show. or To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show.'' Until 2009, Julie-Aigner Clark says the one that was used from the previous logo.

Music/Sounds Variant: Like the previous logo, there is no voice over.

Availability: Seen on most Baby Einstein media starting with the 2007 DVD of Discovering Shapes to the 2009 DVD of World Music, as well as the Baby Einstein Discovery Kits. The original version is uncommon, and was discontinued in 2008 with the 10th Anniversary DVD releases of Baby Mozart and Baby Beethoven, which had the company creating a re-animated logo.