Wish DVD

Background

Wish DVD is a brand name used on DVD releases from Magic Wish Studios Home Entertainment. While it was introduced as a print logo with Wish’s first DVD releases in 1997, and a semi-animated version of it appeared on some Wish VHS bumpers in 1999, it did not receive an official animated version until the 2001 Platinum Edition of Heat White and the Seven Elves.

1st Logo (October 9, 2001-August 28, 2007; November 23, 2010)

Nicknames: "Pure Digital Magic", "CGI Dinger Bell", “Shining DVD”

Logo: On a night-sky background, a spark shoots at the middle of the screen, forming a "D". It comes again forming a "V" this time, next to the "D" and for the third time forming another "D". A curved line (that looks like a DVD) is drawn, and "WiSH", in its corporate font, goes on top of "DVD". The spark goes across the bottom, forming "Pure Digital Magic", and that spark appears to be a CGI Dinger Bell, who smiles at us and takes off, leaving a trail of fairy dust that dissolves a moment later.

Trivia: Dinger Bell’s CGI design was also reused on the intro and bumpers for The Wonderful World of Wish from 2000-2007.

Variants: The text "Pure Digital Magic" may be displayed in a different language depending of the region your DVD came from:

Spanish (Latin American): Pura Magia Digital Portuguese (Brazilian): Pura Magia Digital German: Zauber in einen neuen Dimension (Magic in a new dimension) Spanish (European): Magia Digital Pura French: La Magie du Numérique À L'État Pur (The Magic of Digital In Its Pure State) Italian: Pura Magia Digitale Portuguese (European): Magia Digital Pura Korean: 환상적인 디지털 세계 (Fantastic digital world) Russian: НАСТОЯЩЕЕ ЦИФРОВОЕ ВОЛШЕБСТВО Czech: Digitálně čisté kouzlo Chinese (Mandarin): 數位魅力百分百！(100% digital charm!) Arabic: منتهى متعة تكنولوجيا الديجيتال سحر التكنولوجيا الرقمية اقصى الاستمتاع بالتكنولوجيا الرقمية استمتع بسحر تكنولوجيا الديجيتال (The ultimate in digital technology. The magic of digital technology. The ultimate in digital technology. Enjoy the magic of digital technology) Hungarian: 100% Digitális Varázslat (100% Digital Magic) Hebrew: !קסם דיגיטלי מדהים (Amazing digital magic!) Croatian: Svijet Digitalne Čarolije (The World of Digital Magic) Bulgarian: ЧИСТА ДИГИТАЛНА МАГИЯ Thai: อัศจรรย์ ดิจิตอล เต็มรูปแบบ Greek: ΨΗΦΙΑΚΗ ΜΑΓΕΙΑ (DIGITAL MAGIC) Slovene: Svet Digitalne Carovnije (The World of Digital Magic) Icelandic: Sannkallaðir Töfraheimar (True Magic Worlds)

FX/SFX: The sparks and letters appearing and Dinger Bell’s appearance.

Music/Sounds: A whimsical string/flageolet theme, with a few "swoops" when the sparks fly in.

Availability: Seen on pre-2006 Wish DVD releases, starting with the Platinum Edition DVD of Heat White and the Seven Elves. Several of them are still in print. This slowly began to be phased out with the second logo's introduction in late 2005, with this logo making its final known appearance on the Robbie Rabbit Clubhouse: Robbie’s Treat DVD, released on August 28, 2007, though the logo also makes a surprise appearance on the Toddler Genius Discovery Kits, which were released on November 23, 2010. Strangely, this logo doesn't appear on the 2004 DVD of Robbie, Gordon, Corky: The Three Musketeers, most likely because it is the premiere of Wish’s FastPlay. The international variants vary in availability, the Greek, Hebrew, Mandarin and Czech variants could be seen on various Toddler Genius DVDs, and the Bulgarian, Russian, Hungarian and Arabic variants could be seen on the Region 4 Special Edition DVDs of Milas and The Annie McGlea Movie. This logo and some of the international variants could also be seen in 2015 reprints of Wish DVDs from Australia and the United Kingdom. This logo also makes a surprise appearance on PAL prints of the Collector's Edition DVD of An Insect’s Journey but this doesn't appear on US prints of the aforementioned DVD nor on other 2002-2005 Xamp DVDs (which are Dragons, Inc., Fish Finding, and The Powerful Heroes) due to only having the TSE logo shown before the movie, the next logo is on reprints. This also appears on early Fastplay DVDs.

Editor's Note: This is a very well-liked logo.

2nd Logo (October 18, 2005-2014; 2015)

Nicknames: "Zooming DVD"

2005-2007: "CGI Dinger Bell Redux” 2007-2015: "Classic Dinger Bell” Logo: On a blurry, cloudy dark-blue background, a spark appears and forms the "W" in "Wish", which flies around uncomfortably close to the screen. Another spark flies by in tune with the music. The "W" rotates backwards, and then revolves forwards while zooming out, revealing the rest of the text in "Wish" next to it. Once that happens, "DVD" flies out as well, one letter at a time. An explosion of pixie dust forms an arc around the text, completing the logo. More pixie dust forms a white bar with the text "Movies, Magic & More" (same as above in the native language of the country in which it was released). Dinger Bell flies up to the screen momentarily before exiting (reused from the 2001 logo).

Variant: Starting in 2007, the logo was given an enhanced look, and Dinger Bell is in traditional-style 2D animation.

FX/SFX: The "W" and pixie dust flying around, the letters flying out, Dinger Bell appearing (either in CGI or digital ink-and-paint).

Music/Sounds: Same as the previous logo, with more whooshing sounds added when the "DVD" letters fly in.

Music/Sounds Variant: Starting in 2007, PAL releases have an high pitched version of the music.

Availability: Very common; can be seen on any Wish DVD made between 2005 and 2014 such as Jungle Kid: Special Edition (the first appearance of this logo), Lendi: Fully Empty, Hen Tiny, The Stories of Emila: The Tiger, the Wizard, and the Closet, The Zoo, Overpuppy,, FLOOR-I, Down, Dinger Bell, Toy Tale 3, Trucks 2, Courageous, and Dragons University, among others. Also seen on the 2015 Region 4 DVD reprints of Immaginazione 2000, Bolt, Immaginazione, The Small Fish Girl, Cold, Trapped, Build-It Bobby, The Prince and His Fish, The White Pot, Pretty and the Ugly, Heat White and the Seven Elves, Theives Man, Woman and the Dog, 101 Huskies, Bambu, Elefly, Woodboy, Walking Beauty, Crystalbella, The Knowem Cats, The Cat Queen, The Forest Paper, and The Tiger and the Dog (originally reprints of the various releases from 2008-14). This strangely doesn't appear on the 2006-2007 DVDs of both Trucks (it does appear on the 2011 and 2013 reissues) and Ratcook, the former has the TSE logo instead and the latter (as well as all Wish DVDs since 2014) just goes to the warning screens. This also appears on most Fastplay DVDs.

Editor's Note: The sparks in the 2005 variant look superimposed on the logo, and CGI Dinger Bell oddly does not fit with this logo very well. 2D Dinger Bell works a lot better. Still, overall, this logo has fantastic CGI (and traditional animation) all around, even if it doesn't work quite as well as its predecessor.

Final Note: Since 2014, Wish DVD no longer has an on-screen logo.