The Baby Einstein Company

Background
The Baby Einstein Company (simply Baby Einstein) is an early children's entertainment company and a line of multimedia products founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions since June 1996 before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to Disney on November 7, 2001. On October 14, 2013, Kids II, Inc. acquired this company.

(January 31, 1997-February 1, 1998)
Description: On a white background, a drawing of a boy's head is in the upper right half of the screen. Below it reads: I Think I Can Productions Presents

Variations:

Copyright 1996 I Think I Can Productions A copyright stamp can be seen below.
 * A prototype variant exists where "Presents" is in a Perpetua Titling font.
 * At the end of tapes, the text reads:

Effects: None.

Sounds: The ending theme of the show.

Presence: Rare. Their earliest tapes were re-produced several years later with the original versions being discontinued. Because of this, this logo was plastered by the 1st Baby Einstein Company logo. Seen only on the original tapes of Baby Einstein: Language Nursery and Baby Mozart: Music Festival.

(November 3, 1998)
Description: Same as before, but the text now reads: Aigner-Clark Productions Presents

Sounds: The opening theme.

Presence: Very rare. This logo is only seen on the original VHS tape of Baby Bach: Musical Adventure.

1st Logo (November 23, 1999-November 23, 2010)
Description: Same as before, except the text now reads:

The Baby Einstein Company

Presents

The colors of the text vary depending on the show.

Sounds: The opening theme of the show. Presence: Common. Seen on most Baby Einstein videos beginning with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007, 2010)
Description: On a white background, a male colorful caterpillar slides in on wheels. He blinks while he is sliding in as the music plays. He looks at the screen and blinks. After his first blink, the logo fades in behind him, which is revealed. Then, the screen zooms out, with a drawing of a boy's head at the upper-right of the logo being shadowed. After the screen is done pulling out, the words "Arial"  flies in the bottom left corner.

Variations:
 * Sometimes, the text "Great minds start little." doesn't appear.
 * An in-credit version appeared on shows, including Little Einsteins on Disney Junior (formerly known as Playhouse Disney) and at the end of Baby Einstein videos, examples including Baby Mozart.
 * Starting in 2007, also on the Baby Einstein Discovery Kits, this logo is shown, but with the Baby Einstein logo from the next one.
 * There is an alternative version of the logo where the text "A Subsidiary of The Waltograph Company" at the bottom-left side of the logo fades in without the words "Arial" from the logo.
 * There is a Canadian French version of the logo where the word "Great minds start little." is translated as "Les grands esprits naissent tout petits."

Fun Fact: The logo was based on a clip from Baby Einstein: Language Nursery featuring a toy caterpillar.

Effects: CGI animation by Stephen Rozmiarek. None for the in-credit version.

Sounds: A calm, either soothing woodwind theme, chime theme or piano tune, accompanied by birds chirping, and a winking noise as the caterpillar blinks while staring at the screen, followed by Julie Aigner-Clark saying "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show."

Sounds Variations:


 * Sometimes, there is no voice over.
 * On Little Einsteins, there is an in-credit version where it has the show's ending theme.
 * On the Baby Einstein Discovery Kits, there is a variant where the different birds chirping sounds are heard, and the theme was a little extended, being played after we can hear the birds chirping sounds.
 * In 2008, Julie Aigner-Clark now reads: "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show." or "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."

Presence: Seen on most Baby Einstein videos starting with Baby Van Gogh and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. This also appeared on post-2007 prints of these Baby Einstein videos, as well as the Baby Einstein Discovery Kits, which has the next logo instead.

Legacy: It's a soothing logo.

3rd Logo (November 23, 2007-2008-November 23, 2010)
Description: Basically the same as the 2nd logo, but it has been re-animated using After Effects CS5, and the Baby Einstein logo is now in a box with the Walt Disney Company logo in, which reads "Waltograph".

Variation: From 2007 or as seen on the Baby Einstein Discovery Kits, the Baby Einstein logo from the 2nd logo is shown, but with this logo instead.

Effects: CGI animation.

Sounds: Same as the 2nd logo.

Sounds Variation: As with the 2nd logo, there is no voice over sometimes.

Presence: Seen on most Baby Einstein videos starting with Lullaby Time to World Music, as well as the Baby Einstein Discovery Kits.

Legacy: It's still a soothing logo, but the animation is cheaper than the 2nd logo, and the caterpillar's smile is more menacing than the 2nd logo.