Millar Gough Ink (company)

Background
Millar Gough Ink is a production company that produced television series such as Smallville and many more.

1st Logo (October 12th, 1999-November 10th, 2011)
Nicknames: "Red Ink", "Ink Bottle Gets the Banhammer"

Logo: In an office setting, at the forefront we see a bottle filled with ink in it labelled with the company name in an Impact font colored in, with only the bottom half in. After a while, a hammer (which, if you look very, very closely, can be seen in the reflection (white light part) on the bottle) falls down on top and breaks the ink bottle, causing the ink to fly everywhere, covering up the whole screen.

Variant: There exists an open-matte version of the logo.

FX/SFX: Entirely live-action.

Cheesy Factor: How could there be so much ink in that one, tiny bottle? Also, the transition to the next or split-screen logo is really poorly done.

Music/Sounds: Just the sound of the bottle breaking, but on September 24th, 2002, as the 2nd season of Smallville, it started using a reverberating cartoon ditty.

Music/Sounds Variants: Depending on the variant:
 * Starting in 1999 (in The Strip), the ending theme is played before the splattering sound.
 * Starting in early 2002, it added an odd piano tune, accompanied by an eerie, distorted chorus.
 * On the Smallville season 1 episodes "X-Ray" and "Hug", the bottle breaking sound is absent.
 * On early season 2 episodes of Smallville, the reverberating cartoon ditty is somewhat slightly playing quieter before the bottle breaking sound appears.
 * A 2001 shortened version exists, and it is seen on the rare print of season 1 of Smallville.
 * Possibly on most episodes of the 2011 Charlie's Angels series, the last note is still heard while the Flower Films logo jingle is played.
 * Sometimes, the logo is in the PAL-speedup.

Availability: Intact. First seen on the short-lived show The Strip, and later seen on Smallville and the 2011 remake of Charlie's Angels. Look for the rare print logo on the back of the Smallville DVD/Blu-ray cover. It also appeared on the 2006 TV pilot Aquaman/Mercy Reef, which was initially released on iTunes and later included as a bonus on the Blu-ray release of Justice League: Crisis on Two Earths.

Legacy: While the sound of the bottle breaking can be startling for some people (especially the version without music where an hammer breaks a bottle with no warning, which could be probably jarring to many people), some people may find this logo pretty funny, and it may be favored for fans of Smallville. For only the sound of the bottle breaking, the bottle breaking with no warning can be jarring to many people. However, for the music version, it may slightly less scary with the music playing.

Scare Factor:
 * 2001-2002: Medium to high; the bottle breaking with no warning can be jarring to many people, especially after the long silence during both this logo and the one before such as the Tollin/Robbins Productions logo.
 * Early 2002: Medium; due to the eerie music, but tame compared to the previous variant.
 * 2002-2011: Low to medium; it is slightly less scary with the music playing.

2nd Logo (November 15th, 2015-)
Logo: On a black background, we see the stacked words "MILLAR GOUGH" in. To the right of it is a beaker on the bottle with a big black drop in it, and inside the drop, we see the  word "INK".

FX/SFX: 2D logo was made by Alfred Gough and Miles Millar.

Cheesy Factor: None.

Music/Sounds: None, or the ending theme of the show.

Availability: Brand-new. Currently seen on the 2015 AMC series Into the Badlands and the 2016 MTV series The Shannara Chronicles. This logo is expected to appear on the 2022 upcoming Netflix Addams-Family spin-off show Wednesday.

Legacy: None.

Scare Factor: Low. The logo on a black background can creep someone out, but it's tamer than the last logo.