The Baby Einstein Company

Background
The Baby Einstein Company, LLC. (simply Baby Einstein and also called Baby Einstein Company) is an early children's entertainment company and a line of multimedia products. It is founded on June 4, 1996 by Julie Aigner-Clark to expose children to classical music, poetry, and art. The company was originally named I Think I Can Productions since June 1996 before changing its name to Aigner-Clark Productions in October 1998, likely due to her two-video deal with the I Think I Can English School, a Japanese school that teaches English, expiring, making her lose the rights to said name. A few months later, the company changed to its current name. From 2000 to 2001, the company's videos were distributed by Artisan Entertainment under the Family Home Entertainment label before Aigner-Clark sold the company to Disney on November 7, 2001. On October 14, 2013, Kids II, Inc. acquired this company.

1st Logo (November 23, 1999-November 23, 2010)
Description: Same as the Aigner Clark Productions logo, except the text now reads:

The Baby Einstein Company

Presents

The colors of the text may vary depending on the show.

Variation: Either starting in 2009 or late 2008, before the text fades in, the boy's head draws itself and moves to the upper-right half of the screen, like in 3D.

Technique: None. Starting in late 2008 or early 2009, possibly CGI animation.

Sounds: The opening theme of the show. Presence: Common. Seen on Baby Einstein videos starting with Baby Shakespeare: World of Poetry and ending with the Baby Einstein Discovery Kits.

2nd Logo (August 15, 2000-November 21, 2007, 2008-2010)
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Description: On a white background, a colorful caterpillar appears from the left which slides in on wheels. It then stops and stares at the screen and blinks, then smiles. After its first blink, the logo appears behind it. The camera pulls out revealing the Baby Einstein Company logo shadowed, and the words "Great minds start little." fly in the bottom left corner of the screen.

Variations:
 * Sometimes, the text "Great minds start little." is absent.
 * In-credit variants with the colorful caterpillar omitted exist:
 * One where the logo is shown on a white background at the end of Baby Einstein videos such as Baby Mozart,
 * and one where the logo is shown on a darker blue background with stars. A copyright notice can be seen below. It can be found only on Little Einsteins on Playhouse Disney/Disney Junior.
 * Starting in 2007, the Baby Einstein logo from the next one is shown instead. On a montage, the logo is slightly off center which is placed on the upper side of the screen and shows the original size.
 * An opening version of the logo exists. It shows where it freeze frames after the camera stops, "Great minds start little" is absent and when the narrator is done reading, the logo fades out. Until 2007, it waits to fade out after the narrator is done reading. It is seen on DVD releases/VHS reprints of Baby Einstein videos.
 * A variant exists where the text "A Subsidiary of The Waltograph Company" appears at the bottom-left side of the screen.
 * A variant exists where the text "Great minds start little." is translated in "Les grands esprits naissent tout petits." This can be found on Quebec/Canadian French VHS releases of Baby Einstein videos.
 * On the Baby Einstein discovery kits, the next logo is shown but a little bigger and the camera is stabilized when it moves, zooming out.

Trivia: This logo was based on a scene from Baby Einstein: Language Nursery featuring a toy caterpillar.

Effects: Possibly CGI animation by Stephen Rozmiarek.

Sounds: A calm, soothing woodwind/chime theme, accompanied by birds singing, and a winking noise, followed by Julie Aigner-Clark saying "For more information on our developmental products for babies and toddlers, visit babyeinstein.com. Enjoy the show." The in-credit variant has the show's ending theme.

Sounds Variations:


 * Sometimes, a voice over is absent.
 * For the re-animated variant, Julie Aigner-Clark reads the following narrator texts, which varies on DVDs:
 * "To learn more about Baby Einstein developmental products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."
 * "To learn more about Baby Einstein developmental and entertainment products, and for tips on how to create moments of discovery with your baby, visit babyeinstein.com. Enjoy the show."
 * On the Baby Einstein Discovery Kits, the chirping noises were alternated (albeit different slightly then the regular variant) which plays, followed by the shakers and a 2 note piano tune before the music starts starting when the colorful caterpillar blinks..

Presence: Very common.


 * It appeared on DVD/VHS releases of most Baby Einstein videos starting with Language Nursery and ending with Lullaby Time, which has the next logo instead. Also appears on a Baby Einstein promotional video from 2002. This also appeared on DVD releases of post-2007 prints of these Baby Einstein videos, as well as the Baby Einstein Discovery Kits, which uses the next logo instead.
 * The in-credit variant is very common and was seen at the end of Baby Einstein shows such as Baby Mozart.
 * The in-credit version is ultra common wich appeared on a Playhouse Disney/Disney Junior series Little Einsteins.
 * The original variant showing the text "Great minds start little" appeared on VHS and DVD releases of some first Baby Einstein videos starting with Language Nursery: Voices from Many Lands.

3rd Logo (November 23, 2007-2008-November 23, 2010)
Description: It varies.


 * 2007-2008: Basically the same as the 2nd logo, but the logo is now in a box with the Disney logo in.
 * For the Baby Einstein discovery kits, starting in 2010, this logo was used, but no motion blur is included, the camera when it zooms out is stabilized and the Disney Baby Einstein logo is a little bigger.
 * 2008-2010: Same as before, but it has been re-animated, and, notice that, the colorful caterpillar doesn't stop smiling.

Variant: On some promotional promos, the open matte version of the re-animated logo plays backwards but was not completed.

Technique: CGI animation, or basically the same as the 2nd logo.

Sounds: Same as the 2nd logo.

Sounds Variation: As with the 2nd logo, there is no voice over sometimes.

Presence: Common. It appeared on DVD releases of Baby Einstein videos starting with Lullaby Time to World Music. That also makes an appearance on 2009-2010 DVD releases of Baby Einstein videos from 2004 or other year.