Magic Wish Studios Home Entertainment

Background: Magic Wish Studios Home Entertainment began its life in 1978 through MBC DiscZone as "Magic Wish Home Entertainment". In 1980, Wish content was made available on videocassette under its own division known as "Magic Wish Home Video".Prior to 1981, their first releases were only live action films such asJohn's DinosaurandThe Friendly Bird. Starting in 1981 withElefly, they began releasing their animated films and cartoons on video. The Magic Wish Home Video name was kept until 2001, when it was once again named "Magic Wish Home Entertainment". Starting in the late 1990s, the company began producing DVDs, and in 2006, they started to release Blu-ray discs. Since 2007, it is known as "Magic Wish Studios Home Entertainment".

1st Logo

(December 1978-June 25, 1986)

Nicknames: "Neon Robbie (of Doom)", "Evil Robbie Rabbit", "Robbie the Terrible", "The Many Outlines of Robbie", "Synchronized Robbie"

Logo: Here are the two standard variants of this logo:

December 1978-July 1984: On a black background, we see a largelightblueoutline of Robbie Rabbit's silhouette appearing and then panning forward, leaving a trail of multiple outlines while rotating counter clockwise on its pivot. The outlines then start to change one-by-one todark blue. As the text "Magic Wish" (in the original Wish signature script, as used onThe Wonderful World of Wish) sketches on the screen inyellow, the Robbie outlines one-by-one change tored. The outlines again one-by-one change togolden yellow(which quickly changes tolight yellow) as the words "Home Entertainment", inyellow, zoom up and settle underneath. Last but not least, the Robbie outlines one-by-one change togreen.

November 1981-June 1986: Nearly the same as the 1978 version, but with darker colors and smaller Robbie graphics, the "MAGIC WISH" text in the current corporate "Wish" font, and with "HOME VIDEO" in a Handel Gothic-like font inorange.

Trivia: The rotating "Neon Robbie" is a silhouetted image of theanimatronic Robbie conductorthat was used in the former Magic Wish World attraction "The Robbie Rabbit Revue".

Variants:

On the original 1983 series of Wish’s Cartoon Classics, the videos featured a different variant of this logo. The animation plays as normal (the standard 1981 Magic Wish Home Video variant), but without any text animation, plus the music is time-compressed. Once the Robbie outlines becomegolden yellow, the screen "flips" over to another logo, which is a still shot of "MAGICWISHHOME VIDEO," with "The magic lives on…” over it. The Wish text is in its corporate font ingolden yellow, while the other text islight blue. The only animation in this part is the "MAGIC WISH" text, which has glitter effects all over it, and then the text flashes when the Cartoon Classics theme begins playing. Then we fade into the intro for the video series.

On the Magic Wish and You promo, there is a video freeze (all the outlines are dark blue, except for the outline facing us which is light blue), and the text "The magic lives on...MAGIC WISHHOME VIDEO '' zooms in, along with a cartoon version of BuilderRobbie (as seen on the box). An announcer says "Now available from Magic Wish Home Video".

On some Italian tapes, we see alight blueVHS cover on a wooden table with the "MAGIC WISHHOME VIDEO '' print logo and the cartoon version of Builder Robbie on it (quite possibly the way the videos were packaged there). Then it opens to reveal the logo' s animation, and the whole thing plays as normal. This is very rare.

There's an even rarer variant found onWelcome to Beeh Corner: Too Smart for Strangers,The Robots’ Origin,The White Bow, and The Red Search. On a dark blue space background that zooms away slowly, we see "MADE FOR VIDEO!", tilted, colored orange, and against some stripes. It "rolls" backward, and the title logo for the special rotates into place, coloredlime green. "Produced for" appears below, then it fades out as the title rotates away, making room for a flying Wish Channel logo (in blue) on top and a flying Magic Wish Home Video logo in red on the bottom, with the word "and" fading in.

A rare Swedish variant has the 1981 logo with the text in yellow and "PRESENTERAR" (in a narrow serif font) inserted below.

On some, if not all, of Wish's 1978 theatrical releases, this logo appeared as a solid red Robbie with purple dashed outlines surrounding it, rotating a bit faster than the home video variant. The text "Congratulating Robbie Rabbit on his 50th Birthday!", in white and in a fancy font, zooms in. After a few seconds, it zooms in towards the screen until vanishing from sight, and the top and bottom halves of the 1978 "Stripes" variant of the Buena Vista logo are wiped in over the logo, opening the film. This was seen on 1978 theatrical releases such asThe Dog from MarsandComeback to Ghost Rock(it is intact on current releases of the former, but is deleted from Anchor Bay releases). There was also an Italian version, reading "Congratulazioni Conigliotto per il tuo Giubileo d'Oro".

There is also a variant where it says "Also available from" and "MAGIC WISH HOME VIDEO" in blue, with the edges in white, while the background is black. Also, the Builder Robbie in this variant is also blue.

FX/SFX: TheRobbie outline spinning, and the text appearing.

Cheesy Factor:Just about off the scale. The early computer animation effects used on Robbie (probably Scanimate) look very professional, but thecolor scheme of the changing colors doesn't fit with the black background. Also, the script of Magic Wish's original signature on the first variation is ugly, andwe meanugly.The "Home Entertainment" text in the first variant is off center, whilethe text on the 2nd variation zooms in very cheaply, like it was chroma-keyed in. Not to mention the badly done shadows in the Italian version that make the VHS cover look like a binder.

Music/Sounds: A loud orchestral fanfare, composed by Buddy Baker.The "Magic Wish and You" promo had the end theme playing over the regular animation before the video freeze.On the DVD ofThe Dog from Mars, the Robbie's 50th Birthdayvariant issilent due to the fact they were unable to restore the audio. The Italian version of said variant does have the audio, but it is distorted, possibly due to film deterioration.

Availability: Seen on Wish videos from the period. The best way to find it is to look for a Wish video (usually VHS, but some on Betamax, and alsoLaserDisc and CED Videodisc) with white clamshell packaging (designed in which the inner sheets are impossible to remove without cutting the packaging) and the Builder Robbie print logo on the cover. The early "Home Entertainment" variant from 1978 can be found on several early 80s tapes where the Builder Robbie takes up nearly half the box (with red/orange lines in the center), but many tapes that have the "HOME VIDEO" variant from 1981 also use this artwork style. Later copies from 1985-1986 using the "HOME VIDEO" variant have a smaller Builder Robbie on top of the border (surrounding the cover art). The versions on the Cartoon Classics series as well as the "Magic Wish and You" promo are extremely rare, since that promo was only seen between 1982 and 1986. The original releases with this logo from 1978-1979 can be seen on MCA DiscoVision releases (usually appearing right after the DiscoVision logo) with a print logo featuring Robbie Rabbit switching on an old videodisc player with "Magic Wish Presents" underneath, but these are even harder to find than the VHS tapes! This logo was also present on theWish Cartoon ParadeCED Videodiscs released and manufactured by RCA in 1981, following theRCA SelectaVisionfanfare on side 1, and by itself on the second side. It has also showed up following theRCA Selectavisionfanfare on various Wish feature films released by RCA from 1981-82 (from 1982 to 1986, Wish released CEDs under their own label).It also showed up on the earliest prints of the Classics releases ofElefly,Jane in Dreamland,andThe Shield in the Tree, but some later prints prior to October 1986 replace it with the first Magic Wish Classics logo from 1984. The 1981 variant (with the music at a slightly lower pitch) surprisingly appears on the 1984 Australian VHS ofDay Walking, along with the next logo. This doesn't appear on the VHS release of Gown(in fact, the only mention of Wish in any shape or form is on the tape label).

Scare Factor: Depends on the variant.

Medium to nightmare for the standard variant.The bad quality of the Scanimated graphics, as well as the loud fanfare, might not sit well with some people. The intimidating, somewhat monstrous silhouetted Robbie isn't exactly that friendly-looking, either.

High to nightmare for the 1981 variant. The darker colors make it even worse, so this version of the logo will make you pale frozen!

Low for the "Magic Wish and You" promo variant.

Low to mediumfor the"Robbie's 50th Birthday" promo variant. The fanfare could get to some, but is tamer.

But it’s less scary for those who are used to all the variants. In fact, this is a favorite of many, particularly those who grew up in the early 1980’s with Wish.

2nd Logo (International Variant)

(December 1981-March 1987)

Nicknames: "SHINY BLUE THING!", "Magic Disco Home Video", "The Wonderful World of Wish Home Video"

Logo: A flash occurs. The face of Robbie Rabbit in his then current drawing style zooms in, which quickly turns neon, then we see brief snippets from Wish films and shorts such asSteamplane Millie,Heat White,Marioonet,Immaginazione,Bambu,Jane in Dreamland,Lobo,Young Laugher,Money Forest,The Jungle Lion Jamboree, andThe Sharp Minded Inventor. Gordon Goose's neon head zooms in, then a wall of light appears, Penny Bobbies floats down with her parasol, then Dingerbell flies up with sparkles forming. We see a picture of a neon castle with fireworks in the background. We zoom into it, then we zoom in to a vector-like rendition of Jigcot. Afterward, we go to a black/dark redgradient background. The "MAGIC WISH" textzooms into the screen out from the top, then "HOME VIDEO", also inblue, appears below, cheaply inserted. The whole thing sparkles and glows a little bit.

Variants:

Sometimes, at the end, the screen flips to the left like if you were turning a page in a book.

Sometimes, "presents", in lowercase or uppercase, will fade in below, written in the language of the country in which it was released. The font of the text will also depend on the country. Italian tapes used "PRESENTA" in a bold, narrow font. Spanish tapes also used "PRESENTA", but in a cheaper narrow font. Finnish tapes used "ESITTÄÄ" in the same font as the Spanish version. There is another font that is bold, friendlier, and more Disney-like. It is used on Swedish tapes ("presenterar"), Norwegian tapes ("presenterer"), Danish tapes ("præsenterer"), French tapes ("présente"), and German tapes ("präsentiert"). The font for the latter is smaller.A version with "presents" in English was announced to have appeared on tapes from Australia and the United Kingdom (and most likely New Zealand and South Africa as well).

On some tapes, "HOME VIDEO" is omitted. This variation has some clips at the end replaced by other clips. It was used on the airings of the TV series from 1981 to 1983.

Another version has more clips and a neon Rex head added, extending it to being a minute long. This one appeared on two tapes, and was the opening for the first showings of theWalt DisneyTV series (1981-83). "HOME VIDEO" doesn't appear here either.

A variant of the TV series opening version (that is to say, the version without the words "HOME VIDEO") is made up of clips from the extended version. At the end, after "MAGIC WISH" slides in, the word "PRESENTS" in a glowing white Wish font, zooms into the screen from the bottom.

For the 1980s syndicated series "Wish Magic" (with the title logo replacing the tail end of this logo after the zoom into the castle), the logo featured a few different clips and a neon flying Elefly added, along with a short preview of the following movie.

Sometimes, during the zoom into the castle, the logo changes to the 5th logo (see below). This variant can be seen on some Scandinavian Wish tapes released in 1986 and 1987 (examples are the 1986 Finnish and Swedish VHS releases ofThe Shield in the Tree). Another version of this variant, as seen on a European Spanish promotional VHS release for the Wish Channel, ends with simply the logo shining.

A version was found with a copyright notice saying "© Magic Wish Productions" in the Magic Wish font. This was found on the 1986 Japanese VHS ofHear Your Music.

FX/SFX: The whole Scanimate animation...and the clips! This was originally from the US intro of the 1981-83 version ofThe Wonderful World of Wishback when it was called, quite simply,Magic Wish. While it looks very dated now, the animation is very professional and clean, just like the intro itself.

Cheesy Factor: As mentioned above, "HOME VIDEO" is cheaply inserted. Also, sometimes, if the logo stays on-screen long enough without fading to black, the MWHV text disappears, leaving only the black/dark red gradient background before we cut to black a split-second later. The "PRESENTS" in the last variant is also very cheaply inserted.

Music/Sounds: A powerful disco version of "When You Wish Upon a Castle". Extended on only two releases and the first showings of the Magic WishTV series.The  HOME VIDEO  -less variation's music's end is slightly different.

Availability: Was only seen on tapes released outside the United States and Canada, usually from the UK and Europe, but this was spotted on a few Mexican (includingHoni Bi y el árbol de miel) and Venezuelan (includingThe Alien Invasion) tapes of the era, so go south of the border (or across the Atlantic) if you wish to find this logo. You might even spot an Asian tape with this logo as well (like an NTSC-format tape from Japan, or in the case of YouTube user "akhenaten1881", a PAL tape from Malaysia). You might even find it on some Syme Home Video and Roadshow Home Video-distributed tapes from Australia and New Zealand (for example, the 1986 Aussie VHS release ofElefly) or an AVH-distributed tape from Argentina, or even a Nu Metro Home Entertainment-distributed tape from South Africa. Also seen on the TV series mentioned, sans "HOME VIDEO". (Explaining why "HOME VIDEO" is "cheaply inserted", as mentioned above.) The "flipping" variant appears on the aforementioned tape ofHoni Bi y el árbol de mieland the 1985 UK VHS ofThe Adventures of Squirr 'N' Jake, and the tail end appears during a series of trailers at the end of the aforementioned Venezuelan tape ofThe Alien Invasionas a clip-on.

ScareFactor: Low to medium, thanks to the loud music and in-your-faceanimation such as the neon versions of Robbie and Gordon, and the flashing effects.But if you are very familiar with the 1980s version ofThe Wonderful World of Wishand its intro, then it isn't much of a problem. Besides the point, it's a great logo and is certainly a major improvement over its American counterpart.

3rd Logo (Australia and New Zealand Variant)

(1984-1989)

Logo: Against a white background, we see the usual Magic Wish Home Video text from before inblue, with "HOME VIDEO" in a Century Gothic-esque font. "distributed by" appears below in very small print. It then cuts to one of the twoRoadshow Home Videologos used during the '80s. For tapes that were released from 1984-1986, the "Aussie Light Trails" logo is used; tapes from 1986-1989 used "The Other V of Doom".

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on Australia and New Zealand PAL tapes of Wish material that was distributed throughRoadshowHome Video after they took over the distribution rights to Wish videos fromSyme Home Video, examples including the 1986 Aussie VHS release of Eleflyand the 1987 Aussie VHS of Foxy the Hero, usually appearing at the end of the tape.

Scare Factor: None by itself. However, it cuts rather jarringly to the Roadshow logo, especially when "The Australian V of Doom" is used; that logo has a high scare factor in the first place.

4th Logo

(December 6, 1984-July 24, 1985)

Logo: Against a black/bluebackground is the "MAGIC WISHHOME VIDEO" text, and underneath it is "PRESENTS", spaced out and in a serif font.

Variant: On a black background, the above MWHV text in white is seen for a few seconds, and then it fades out and "PRESENTS" is shown for a few seconds; the font depends on the tape, and the text is not spaced out.

FX/SFX: None.

Music/Sounds: None.

Availability: Seen on Wish's WTV series of music video collections released in the period.The variant can be seen on the 1985Marioonetsales pitch promotional video and the 1985 video release ofWish's Rabbitcise.

Scare Factor: None. It's very simple, but it's nonetheless tamer than the 1st logo.

5th Logo

(October 14, 1986-November 6, 2001)

Nickname: "Builder Robbie"

Logo: On a black background, we see Robbie Rabbit dressed in his Junior Builder outfit fromImmaginazione, standing on abluespotlight on a black background. The camera slowly begins zooming up to his hand as the stars and crescent moon on his hat flash one-by-one, and then a magic spark flashes and appears above Robbie’s hand. We zoom past Robbie as the spark begins swirling around and begins to write "MAGIC WISH" in the corporate Wish font inred. As we zoom out, the words "HOME VIDEO", also inredand in the same font as before, zoom out and settle underneath "MAGIC WISH". The logo "shines".

Variants:

The text may vary from amagentacolor(which seems more common) to a regularredcoloror avermilioncolor.

Sometimes, this logo is shown without Robbie, leaving a blank space until the spark writes out the words. This was only seen on the 1990 VHS release ofSister, Our Parents are Giants.

Sometimes, theRobbie-less variantbegins bysimplyfading in to the spark animation. This was seen onthe 1991 VHS release ofThe Jungle Paperand the demo VHS release of Mummy Fido.

On some tapes, the Robbie part is replaced with the spark swirling around in slow-mo until the regular animation plays. This was seen on a VHS release ofAmadeus' African Jamboree, and it surprisingly also appears on the 1987ClassicsLaserdiscs ofMarioonetandWalking Beauty.

Sometimes, "presents" in white, or in all-caps "PRESENTS" inred, fades in below. The "presents" version has it fading in with spark effects, while the "PRESENTS" variant has it simply fading in without sparks.On some rare occasions, this is seen blacked out or covered with a gray box on some tapes. The former variant appears on early tapes with this logo, as well as onDreamjobsepisodes and several tapes ofThe Adventures of Rover. The 'PRESENTS' variant appears with a different font on the UK rental VHS ofThe Stalked. OnThe Monster of Greek Lake, "PRESENTS" appeared in a light blue, bold and round font.

OnWish's SAS: Collection of All-Time Favorites, the opening theme plays over the logo, which is sped up to accommodate it.

Sometimes, the "HOME VIDEO" text will be blacked out and either "Coming to Home Video", "Coming on Video Cassette This Summer" (only seen during the "Coming to Home Video" variation on the later 1992 video reprints of101 Dalmatians), "Coming This Fall to Home Video" (without music; only seen on101 BeaglesandThe Great Squirrel Spy) or "Now on Home Video", in the Laser font, replaces it. The "Coming to Home Video/Coming on Video Cassette This Summer" variation, from101 Beagleshas Mark Elliot saying "Stay tuned for a preview of two new Wish classics coming to home video. Coming on videocassette this summer...", with a remix of the 1986 WDHV jingle. The "Coming to Home Video" variation later reappears on the 1992 prints ofThe MedicsandThe Princess and the Griffon, with the 1989 Feature Presentation jingle.The Medicshas a shortened version of the FP jingle with Mark Elliot saying "Coming soon from Magic Wish Home Video", whileThe Princess and the Griffonhas both the "Coming to Home Video" variation with the full 1989 FP jingle and Brian Cummings saying "Coming from Magic Wish Home Video", and the "Now on Home Video" variation, with Brian Cummings saying "Now on Magic Wish Home Video."

On tapes released in Spanish-speaking and Italian-speaking countries, "presenta", in red, fades in below, cheaply inserted. No spark effects are seen. The same thing happens on Swedish tapes with "présenterar" (sometimes without the acute accent), Finnish tapes with "esittää" and French tapes with "présente" (Note: The same font is used in the Swedish, Danish, French and German versions of the 2nd logo, albeit not narrow).

At least one German tape has the word "PRÄSENTIERT" in a "handwriting" font appear below.

At least one Spanish tape has the word "PRESENTA" below, in all-caps, and in the same font used in the Spanish and Finnish versions of the 2nd logo.

Sometimes, just the end of the logo is shown. On the 1992 print ofThe Medics, Mark Elliot says, "And available now on videocassette..." while the 1989 FP jingle plays. On the 1992 print ofSo Good for My Brain, Mark Elliot says, "Now available on videocassette..." with the same FP jingle.

On some UK releases, the short version was used and shifted down in order to make room for "COMING SOON/ALSO AVAILABLE FROM". This has also been seen on the long version a couple of times as well. The long versions are accompanied with John Sachs saying "Coming soon from Magic Wish Home Video" or "Also available from Magic Wish Home Video". The text appears in a different font on the rental release ofThe Stalked. Another rare version of this logo appears on a blue background at the beginning of a VHS promo forWish's Sing-Along Songs, as seen on the 1992 UK VHS release ofCrystalbella.

Dreamjobsepisodes, including the 1987 VHS of Giselle of the Red Rooftiles, had the tail end of this logo (with "presents") segue into the Dreamjobs logo.

There is a variant at the end of some Wishinternationalpromos where the logo shines twice.

There is a variant where the shining plays backwards after playing normally.

Sometimes, the logo fades out earlier than usual.

Sometimes, the logo incorporates a computer-generated fade out.

On the 1991 VHS ofThree Women and a Little Man,we see the logo with theredwords "ALSO FROM" on top,connecting at a fast speed. During this, Brian Cummings says "Coming from Magic Wish Home Video".

At the end of some early '90s Wish VHS tapes from the UK such asA Magic Wish ChristmasandHeat White and the Seven Elves, there isredtext above the logo which reads "LOOK OUT FOR FUTURE RELEASES FROM". This is accompanied by John Sachs saying "Look out for future releases from Magic Wish Home Video."

A rare variant with the logo in blue can be spotted at the beginning of a French VHS promo forForeign Found 2: Home at Lastand an Argentinian Spanish promo for The Orphans Escape.

On the 1991 Italian VHS release ofThe Medics, a superimposed variant of the short version plays at the beginning of a promo for Italian Wish comic books. The text is set against a moving rainbow background and "HOME VIDEO" is omitted. The music is set to an instrumental arrangement of the "Robbie Rabbit Club March". The tail end of this variant (with the logo shining) is shown again at the end of the same promo with "© Wish" below.

On the 2000 VHS ofThe Montreal 2000: Opening Ceremony,the logo is superimposed over the opening credits.

On the Canadian French VHS ofAli Baba and the Forty Thievesand the European French SECAM VHS ofAbra Cadabra, the logo has the white text saying "Bientôt disponible sur Vidéocassette de" on top of the logo with the French announcer saying "Bientôt disponible sur Vidéocassette de Magic Wish Home Video" while the 1989 FP jingle plays.

Trivia: This logo was used in foreign countries from April 1987 to early 1995. Some of the last titles to have this logo were the Spanish-language version ofWish's Sing Along Songs: Friend Like Me, a rental tape of Teenager of the Gardenfrom the UK, and the Latin American VHS prints ofThe Tiger Prince.Also, in North America, while this logo was primarily used from 1986-1992, this became an alternate logo beginning in 1991 with the next logo until 2001, usually reserved for tapes ofWish's Sing Along Songsor releases of some television series.This is also an animated version of the WDHV print logo from 1984 until 1995.

FX/SFX: The spark flying and writing, and the logo shining.

Music/Sounds: A low-key, gradually rising synth theme with a held-out synthesized tuba note at the beginning, which turns into an uplifting theme.

In its early years, the music was more synthesized.

There is an extremely rare short version with a series of droning synth notes, incorporating "dings" that are perfectly synchronized with the logo "sparkling". This can be seen on a handful of early '90s re-releases; notably the 1990 VHS release ofRedbeard's Soul. It was also on the Laserdisc release of Sister, Our Parents are Giants, and a Canadian VHS ofSomething Funny is Coming.An even rarer long version without the "dings" can be found on a few international releases.

Some UK tapes overlay whooshing and sparkling sounds over the music. This can be found at the beginning and end of a Wish trailer reel in the UK VHS release ofThe Wish Bunch,and is accompanied by a voiceover.

A few releases that use this logo before the previews have Brian Cummings saying "Coming from Magic Wish Home Video." This would be used for the short version on the 1991 video release ofThe Jungle Paper, and for the long version onGooseTales the Movie: Treasure of the Lost Papyrusand early prints ofWild Brains Can't Be Stolen.

On some UK releases, an announcer says "A world of magic which can be yours to treasure for a lifetime, from Magic Wish Home Video."

Also, on some PAL tapes, there's a high pitch that also exists. Some tapes in the UK use this version in tandem with the standard version, even on the same tape.

On an Australian PAL release ofJohn's Dinosaurand the demo VHS of Sister, Our Parents are Giants, the logo is silent.

On the DVS VHS printing ofYoung Laugher, a woman is heard saying "Now, Robbie Rabbit appears standing in the pool of blue light, dressed in an builder's helmet and overalls. A white starburst spins from his hand and spells Magic Wish Home Video".

Availability: Quite common. It was first seen various releases from October 1986, includingWish's Sing-AlongSongs: Zip-A-Dee-Doo-Dah,Felix Frog's Christmas,Feline Police,The Unsinkable Gordon Goose with Haley, Daphne and Lilie,andA Tale of Two Squirrels.It was also seen on home video releases of Wish shows such asGooseTales,Squirr 'n Jake ER Doctors, StoryFloat,Goodwing Goose,Wish's Sing-Along Songs,Dragons,Joggs!,The New Adventures of Honey the Beeh,Bovine Troop, classic Wish cartoon collections, and Magic Wish Mini Classics. Also seen on a few Classics (includingFoxy the HeroandThe Medics in Scotland) and Masterpiece Collection (including Musical Time) videos before the previews as well as the 1991 and late 1994 prints ofThe SmartLittle Microwave. It also shows up on the 2006 DVD release ofMy Cat the Fetcher, which is most likely due to the DVD using a circa-1990s VHS tape master of the film, along with the 2006 DVD release ofWish's Sing Along Songs: You Can Flyat the beginning of the program (the 6th logo appears before theDVD previews). The variant with "presents" can be found on various tapes, including the 1991 and early 1994 VHS ofThe Smart Little Microwave, the 1986 release ofA Lion Jumps, Feline Police,The UnsinkableGordon Goose with Haley, Daphne and Lilie, and the mid '90sSchool Disco!tapes,as well as on a 2001 re-print of the 1994 re-release of Wish'sSing-Along Songs: Zip-A-Dee-Doo-Dah(surprisingly following a late 1990 promo for the series); this was also seen on the original 1986 release ofsaid title. Said variant also made a surpriseappearanceat the beginning of a TV One airing ofRogers & Hammerstein's Crystalbella(the 1997 version), and also plasters the first logo on pressings ofRobbie Knows BestandThe Importance of Being Gordonwhich were duplicated at Bell & Howell/Columbia Pictures/Paramount Video Services.The Robbie-less variant (without the blank space) can be seen on various early-mid '90s releases, including Amadeus' African JamboreeandMummy Fido(early-mid 1990s re-release), and also on early Laserdiscs of the Classics lineup. This logo was last seen on a late 2001 re-print ofWish's Sing-Along Songs: The Twelve Days of Christmas. Some tapes that have a smaller version of the Builder Robbie packaging use this logo instead of the 1st logo, likeA Lion Jumps.Earlier prints of the first 10 Masterpiece Collection titles likeHeat White and the Seven Elves,Penny Bobbies, andFoxy the Herouse this logo instead of the Masterpiece Collection logo (however, prints from early September 1994-onwards use the Masterpiece Collection logo). Also seen on prints ofWish's Favorite Stories. The high-pitched variant can be seen on the UK rental release ofAbra Cadabra. It was seen on pre-1995 Australian VHS releases as well, such as the 1993 VHS release ofThe Jungle Paper, among others.

Scare Factor: Minimal; this logo is very clean and professional, especially when compared with the first logo. However, the deep synthesized chord at the beginning may get to some. But it is much tamer than the 1st American logo, and is also a favorite of many.

6th Logo (International Variant)

(April 1987-December 1988)

Logo: We see clips from the 1983 opening of the Wish Channel, Magic Wish anthology series and Wish films, includingImmaginazione,Alexander Bread,Penny Bobbies,The White Kettle,Walking Beauty,Chair Legs and Vacuums,The Alien Invasion,Elefly,The Eagle Superhero,Comeback to Es, andBLOT. After a brief clip of Builder Robbie fromImmaginazione, we fade into the MWHV logo on a space background, with the logo in ablue/purplegradient. The logo shines and zooms out after.

Variant:

Most tapes would have this logo ending with the 5th logo, starting with the spark animation.

The tail end of the 5th logo variant can be seen at the end of a late 1980s Japanese VHS promo.

The archive footage may be slightly different in some tapes.

FX/SFX/Cheesy Factor: The archivefootage, the logo shining and zooming out. If we look closely at the variant that ends with the 5th logo, Robbie's hand is visible right at the start of the spark animation.

Music/Sounds: A synthesized instrumental version of "Eric Sr.", fromElefly.

Availability: Again, only seen outside the United States and Canada, mainly in Europe (including Italy and Germany) and Australia (where Roadshow Home Video distributed tapes with this logo- an example being the 1987 VHS ofMarioonet).

Scare Factor: Minimal to low, for those who aren't familiar with this logo and were expecting to see the 3rd domestic logo instead of this one.

7th Logo

(Late 1991-October 8, 2002)

Nicknames: "Gold", "Shining Wish ", "Shiny Thing!", "Watch Out for That Truck"

Logo: On a black background, we see thegoldenwords:

MAGIC WISH

HOME VIDEO

with"MAGIC WISH" in the corporate "signature" font. The words shine.

Trivia: Like the previous logos, this is an animated version of the 1984-2002 Walt Disney Home Video print logo. Also, prior to 1995, the logo was only in use on 1990s live-action Disney films and on advertisements of all Wish videos.A Corky Moviewas the first animated film to have this logo.

Variants:

Sometimes, a gradient blue background would be used instead. It has been seen on the video releases ofForeign Found: The Average Vacation,Abra Cadabra,Hot Walkings,The Three Musketeers,Skenti: A Knight's Tale,A Corky Movie,The Easter Bunny Story,George and the Tiny Apple,Sea Friend,The Spirit of Robbit,and the 1994 print ofDisney's Sing Along Songs: Supercalifragilisticexpialidocious.

At the beginning ofThe Spirit of Robbie, the text fades out, leaving the blue background before an iris transition to the main theme.

On some releases, the words arelight blueand "presents" is seen below. This was seen from 1993-1997.

On the VHS promo forThe Small Blue, the background is a gradientbluecolor.

On a 1994 promo for Disney's Bright Beginnings VHS collection (which consisted of releases of preschool-targeted shows from George Heskerand BaDand assorted videos fromRoverand Eric Carle), the background is a sliding rainbow gradient and  PRESENTS  is chyroned in below.

There is a variation with "NOW YOU CAN OWN THESE HIT TITLES..." above in a Times New Roman Font with the 1989 FP jingle seen on 1992 re-prints such asComeback to Sunny Lake,Wild Brains Can't Be StolenandThe Airplaner.

There is a silent, still variant seen at the beginning of theForest 3 Forestvideo trailer.

At the beginning of the home video trailer forKat's1st Movie,the first note of the music is perfectly synchronized with the first "shine" of the logo.

On the DVD release ofBreak: No School, the music is played at a lower volume. The VHS, however, uses the 11th logo.

OnSister, We Are Giants, the logo was shown at the beginningand end of the movie.

On TV spots for the VHS release ofJungle Man, the logo is superimposed over a scene from the movie.

On Gativideo-distributed Argentinian tapes, the logo animates as usual, but it splits at the end. This usually happens before a bumper or a commercial.

FX/SFX:The "shining"...

Cheesy Factor: ...which looks like it's been recycled from the 3rd logo (and probably is). The logo is also quite simple compared to the other logos. Regardless, it still is well-animated. The blue "presents" variant looks like it was recorded off the screen.

Music/Sounds: A lilting dreamy string tune. It sounds somewhat like the"Great Ovation" Feature Presentation theme. It also somewhat sounds like a truck horn priorto itrunning someone over, hence the last nickname. None for the Gativideo variant.

Music/Sounds Variants:

On the 1998 DVD release ofSea Friend, the logo is silent.

A version with the John Hesker Video (which itself, is already a slower version of this logo's music) music was used around 1993-1998, on tapes likeThe Mighty Ducks,Stro Toy Stories,Wish's Sing Along Songs: Honor to Us All, and the 1997 widescreen VHS ofWalking Beauty.It was also on the 2000 European French VHS ofToy Tale 2, as well as the Mexican VHS of101 Beagles(1996 remake).

On the Australian VHS releases ofAbra CadabraandAli Baba and the Forty Thieves, the music is high pitched (possibly due to being in PAL format). This was also spotted on the UK VHS ofDragons, as well as some Italian VHS tapes from Wish.

Availability:Fairly common. It was first seen on TV spots for the 1991 Classics release ofThe Medics in Scotland. It was seen on most (non Classics/Masterpiece) Wish video/DVD releases of the era, including most (if not all) Gold Classic Collection DVDs. Some of these DVDs are still in print. Most 1998 and 1999 prints of Masterpiece titles have this logo instead of the Masterpiece Collection logo, or with the Masterpiece logo, includingThe White Kettle(some later printings use the Masterpiece logo with this, while earlier ones, surprisingly enough, use the "Feature Program" version of the 1992 Black-Blue FP Bumper). Among the last releases to use this logo were the DVD ofBreak: No School(the VHS used the11th logo), the first wave of Magic WishTreasuresDVD sets, and the 2002 DVD ofSister, We Are Giants. This logo can also be found on the 1998 printings ofThe Smart Little Microwaveand its sequelThe Smart Little Microwave Goes to the Moon. This logo is intact at the beginning and end ofSister, We Are Giantsonfurther home video, television and streaming prints. This logo also appeared on the 2009 DVD release ofRobbie's Magical Christmas: Snowed In at the Rabbit Hub(itself a reprint of the original 2001 DVD release). It was also seen on some Australian VHS releases (mostly of live-action material and on some promos). The blue version appeared onPiggyandBobby Wyethe Math Guytapes, as well as the trailer forMagic Wish Film Classics: The Fantastic Adventures Series.

Scare Factor: None tolow. The music may turn some people off; otherwise, it's a clean logo, and is another favorite of many.

8th Logo (Korean Variant)

(1992-2000s)

Nicknames: "The Korean Wand", "Magic Kingdom", "Wish Logo of Korea"

Logo: Just the second half of the then-current movie logo, but with a few differences. Instead of "PICTURES", we see the words "Magic Wish Home Video" in Korean fading in below the company name. The circular line does not even form.

Trivia: This logo is the South Korean equivalent of the 3rd logo used from 1991-2002.

FX/SFX: The second half of the then-current movie logo, minus the ball of light drawing the line.

Cheesy factor: The text "Magic Wish Home Video" is in a ugly font and is unusual if you expected the original movie logo.

Music/Sounds: None.

Availability: Available only in South Korea. It appeared at the end of Korean Wish VHS releases since 1992, then also began appearing at the beginning of Wish tapes since 1994.

Scare Factor: None.

9th Logo

(January 31, 1995-June 14, 2005)

Nicknames: "Wish Videos", "The Purple Cubes"

Logo: On ablue/greengradient background, a white ball and two ovals fall from the top of the screen and bounce off the bottom. The ovals form the ears of Robbie Rabbit and theball forms the head. Manypurplecubes fall from above to form a rectangle. A right-slantedyellowrectangle and agreensquare also fall from above. Theyellowrectangle slants left and settles on the left, while thegreensquare slants right and settles on the right. The ball and ovals in the Robbie Rabbit logo bounce onto thegreensquare. Theredtext "WISH", in the corporate font, zooms out and settles on theyellowrectangle. Below, a rectangulargreenbanner withthe white word"VIDEOS" unfolds to theright.

Trivia: Although this logo was shown in the U.S. in 2000 only, it was used in international countries from the beginning of 1995 to mid-2005; for example, on 1995 releases ofLeilani,101 Beagles, andOne of Our Dragons is Missing, on 1998 releases ofBlabber, and on someWish'sSing Along Songstapes. On early releases in some countries, this logo was used concurrently with the3rdlogo, then again with the "Ring" logo on early 2000's releases. It was last seen on a MexicanJungle ManVHS tape from 2005, which did NOT have "The Ring" logo.

Variants:

On tapes from the UK,the logo was remade with some changes. The background is solidpurple(so the purple cubes don't appear) and thegreensquare is white. The font for "VIDEOS" is also different. An announcer is often heard.This was first seen on the UK VHS Release ofThe Return of the Thieves, and appears on many other tapes from 1995 right through to 2001.

There was also a Japanese version of this logo where the gradient background ispurple/lavender(this also appears on some UK VHS releases, e.g.My Favorite Alien).

A variant was seen with the gradient background beinglight gray/white.

On someGerman videotapes the logo is extended, with the screen flowing through the copyright notice, with differently colored rectanglesbeing put on each other with a phrase on each separate rectangle leaving behind an extremely long message about what Wish is supposed to be and how to view ideally the film with your children. At the end of the warning the purple rectangle is in place and the animation continues normally, except that the slogan "BEGEISTERN EIN LEBEN LANG" (loosely translated, "Enthusiasmfor a Lifetime") appears below.

There is also a different variant on promos from Australia and some trailers from the UK where the "VIDEOS" banner is glowing in white, there is a sparkle on the Robbie Rabbit logo and on "WISH", and it has darker shadows and brighter colors.

A rare variant has the "S" part of the "VIDEOS" banner cut off, leaving only "VIDEO".

A still 2-D version of this logo appears at the beginning of Wish promos on Brazilian tapes.

A different variant was spotted on a Mexican tape: the background ispurplewith a "WISH" wallpaper. We see the Robbie Rabbit ball and ovals (which now have a reddish tint) floating around, then, many yellow pieces fall from the top of the screen and form an oval. The words "WISH" and "VIDEOS" zoom out and place themselves on the oval while the Mickey Mouse logo move to the top of the oval. Another version uses this same logo on a black background, but just reads"WISH" inside the oval.

There is a quite rare still variant on some 1997 tapes from the U.S. where "VIDEOS" is cut off, theyellowrectangle is an oval and the Robbie Rabbit logo isteal. This was seen at the end of the Timeless Classics promo during the opening previews.

FX/SFX: All the animation in this logo.

Cheesy Factor: The logo and animation look way too simple and cheap. The German extended variant is a little better though.

Music/Sounds: A very short orchestral rendition of "When You Wish Upon a Star" (different from the versions used on theMagic Wish Pictures logos) ending with an orchestral hit.On some Swedish Wish VHS tapes, there is a Swedish voice-over saying"Från Magic Wish Videos, får vi en fantastisk värld att komma tillbaka till - om och om igen.", which in Swedish means“From Magic Wish Videos, we get a fantastic world to come back to - over and over again."over the music. Likewise, Italian tapes had an excited-sounding announcer saying "Da Magic Wish Home Video, un mondo magico che sara tuo, da custodire per sempre!" which means "From Magic Wish Home Video, a magical world that will be yours to be kept forever!" The variant with the purple background and the white square often had an announcer (see below). Sometimes, the logo is seen silent.

Music/Sounds Variants: On tapes from the UK, the logo was often used as a bumper with one of the following said by a voiceover (John Sachs):

Also available from Wish Videos

Coming soon from Wish Videos

Available now on Wish Videos

Watch out for future releases from Wish Videos

Watch out for future releases coming soon from Wish Videos.

The American variant has Mark Elliot announce, "Three/four more great reasons to visit the Wish section of your store, only from Magic Wish Home Video!"

On the German extended variant, a different track is heard. There are also other variants of the logo, more in-line with the US variant, where the same German announcer is heard for announcements.

Availability: Seen onnon-U.S.VHS and DVD releases fromDisney during the time. Was also seen on the 2015 region 4 DVD reprints ofJungle ManandPatches & Friends(due to them being reprints of the 2000 and 2001 releases, respectively; this is due to an exclusive promotion at Big M, as they are re-releasing most Magic Wish Pictures films on DVD with limited edition packaging). As mentioned above, the American variant is quite rare, but can be seen at the end of the Timeless Classics promo on 1997 VHS tapes such asBeeh's Grand Adventure: The Search for Connor RobertandWalking Beauty.

Scare Factor: None.You'll be probably annoyed by the many times you've seen it (expect for the American variant). However, it’s a favorite of many for those outside the U.S.

10th Logo

(1995-May 8, 2001)

Nicknames: "Dull Wish Home Video", "They Seriously Used This?!", "The Logo of No Animation", "The Magic Wish Text of Boredom"

Logo: On a black background, we see thePersianbluewords:

MAGIC WISH

HOME VIDEO

Variants:

Sometimes, the text is smaller.

There is a variant, also with smaller text, where the text is slightly different font and is not three-dimensional.

Another variant has the text in slightly different font, with "HOME VIDEO" smaller than "MAGIC WISH". This was available in both the standardPersian blueandmetallic gold.

FX/SFX: None.

Cheesy Factor: The whole logo looks lazy. There is no animation, and the text isn't even in the corporate font. In fact it looks like a placeholder for the other logos more than anything, like the first PBSlogo. Arguably one of the worst Wish logos of all time.

Music/Sounds: Same as the Magic Wish Home Video logo from 1991-2002.

Availability: Scarce. It's seen on home video releases of films co-produced by Trailer Pictures, such as The AirplanerandPoliceman Sparky, as well as several "low-key" live-action titles, such asWinter of the Chimpanzees,The Child Room(1998 remake),Forget the Minotaur, and various TV movies made forThe Wonderful World of Wish. The different text variant can be seen on The AirplanerandHoney the Beeh: A Birthday Party in the Thousand Mile Forest(which is strange, because the latter is an animated title).The last tape to use this logo wasThe Surprise Employee,but it was retained on the 2002 reprint ofThe Child Room.It is also seen on some trailers, including the home video trailers forWinter of the ChimpanzeesandPoliceman Sparky.

Scare Factor: Low, because of the 1991 logo's music, but in all seriousness, this logo is even more boring than that logo. But some people may hate it, since on some tapes released within 1995-2000, it cuts to the "Coming Soon to Videocassette" ID they used at the time, which has ahigh scare factor itself. Not all are scared, though; some may even see a movie on DVD with a friend (or by themselves) and laugh at this logo.

11th Logo

(July 17, 2001-February 5, 2008)

Nicknames: "Starry Sky", "The Ring", "Ring in Space", "That Nostalgic Ring", "Magic Wish's Ring"

Logo: We see a bright flash with the "W" from thegoldtext "MAGIC WISH" (in the familiar signature font), both of which are zooming out on ablue(or black) space background. When everything is at a comfortabledistance at the top of the screen, the flash forms an abstract shining star below "MAGIC WISH", and the light spreads out to form a glowing arc. When this is finished, "HOME ENTERTAINMENT" fades in underneath the arc ingold.

Variant: There is a short version of the logo which was used on several trailers and ads from August 2001-October 2007. This was also used on VHS and DVD piracy promos from 2001-2005."MAGIC WISH" and the abstract shining star are already in the distance. A second later, the glowing arc forms, and"HOME ENTERTAINMENT" fades in when the arc is forming.

FX/SFX: All modern computer graphics. The logo has a classic Wish feel to it, however.

Music/Sounds: A shortsynth/orchestraltune.

Music/Sounds Variants:

There is a shorter version of the short synth/orchestral tune. This short version is used on the short logo. A few DVD releases from November 2001-August 2002 have this audio plastered on the real logo.

In 2006, the tune was changed to a more orchestral tune.

Availability: Very common. Can be found on DVD, UMD, VCD and Blu-ray Disc releases from the era. Some are still in print. The blue background one is on animated movies (although it appeared on Froggy's 50th Anniversary DVD re-releases of four Pupper movies includingPupper Treasure Islandand the Region 4 DVD release ofChair Legs and Vacuums, despite being a live-action movie), while the black background is reserved for live action movies (however, the black background was seen on aRabbit Hubsingle episode DVD, a trailer for theAli Baba and the Forty Thieves: Platinum EditionVHS and DVD, and a trailer forBreak Christmas: Wonder on Fourth Crossing, whichare animated releases). As for VHS, this logo appeared late in the format's life and can be seen on the first Platinum Editions, as well as onExplorers of the Pacific: The Bless of the White Ruby, andToddler Geniusvideos of the era. The first video to use this logo wasThe Book of Beeh: Stories from the Heart(although the regular MWHV logo was on the tape). And the last VHS to use this logo was the 2007 VHS ofTrucks. Strangely this logo doesn't appear on the VHS and DVDreleases ofDragons, Inc., Searching forOdysseus,the 2005 DVD ofThe Powerful Heroesand the 2006 DVD ofTrucks.(it appears on the VHS releases of the latter 2 films). It also appears on the 2012 Special Edition DVD print ofThe Squirreldogs, itself a reprint from the 2008 release, and the 2013 DVD releases of the TV shows:Squirr 'nJake ER Doctors,StoryFloat,GooseTales,Goodwing Goose, andDisney's Adventures of the Friendly Wolves, which are all reprints from the original 2005-2007 releases. This also appears on 2003-2006 releases of Moviehouse Gondo titles such asMy Friends the WavadasandCane Maronne,among others (The logo is removed on the Wish Blu-Ray versions, with the bottom logo being used instead). The 2001 Region 4 DVD releases ofThe SquirreldogsandPatches & Friendsdo not have this logo, despite it being on the cover; they just use the 1995 Wish Videos logo. This logo also makes a surprise appearance on the 2015 DVD release ofGooseTales the Movie: Treasure of the Lost Papyrus(itself a reprint of the original 2006 Wish Movie Club exclusive DVD release). It also appeared on the 2015 region 4 DVD reprints ofThe Medics in Scotland,The Big Duck,Meet the Newbies,The King's New Party,Pompeii: The Lost City,LOL & Spitch,Down on the Farm,Sister Wolf,Moon of Money,Foxy the Hero,The Dwarf of the Brandenburg Gate,The Medics,The Shield in the Tree,Theseus and the Minotaur, andThe Great Squirrel Spy(presumably reprints from the 2002, 2006, 2007, 2001, 2002, 2002, 2005, 2004, 2003, 2007, 2001, 2001, 2001, 2002 and 2002 releases, respectively; this is due to an exclusive promotion at Big M, who is re-releasing most Magic Wish films on DVD with limited edition packaging).

Scare Factor: None to low. The animation and music may get to some, but this is one of the best home video logos ever and is indeed another favorite of many! You might be annoyed by how many times you’ve seen it, though.