Millar Gough Ink

Real Information
Millar/Gough Ink (formally known as Chiller Productions) is a production company by Miles Millar and Alfred Gough.

1st Logo (October 12, 1999-November 10, 2011)
Logo: In an office setting, we see a bottle with scarlet ink. A dark-brown label covers the bottom half, which contains the words reading "MILLAR GOUGH INK" in, Impact font, and a stacked format. "INK" has a bottom white gradient. A split-second before the logo ends, a hammer (which can be seen coming down in the bottle's reflection if the viewer looks very closely) swings down and smashes it that causes the ink to splash everywhere, including covering up the whole screen.

Variants: The logo appears in these formats, examples including widescreen and fullscreen formats.

Technique: The bottle getting smashed and the ink spreads as the hammer breaks. Live-action animation designed in 1999 by Miles Millar and Alfred Gough.

Cheesy Factor: How could there be so much ink in that one, the bottle? Also, the transition to the next company logo is very poorly done.

Music/Sounds: Music/Sounds Trivia: None.
 * October 16, 2001-February 12, 2002: Just the sound of a bottle breaking.
 * February 26, 2002-May 21, 2002: A three-note odd piano tune with an eerie sound effect is played in the background.
 * September 24, 2002-November 10, 2011: A reverved organ-like cartoon ditty.

Music/Sounds Variants: Availability: Common. First seen on The Strip and was later seen on Smallville, the 2006 television pilot of Aquaman and the 2011 remake of Charlie's Angels. Don't expect this to appear on the company's films, that one has the different company's logo instead, or it wouldn't have a logo on older television series from 1995 to 1999.
 * There is a variant that would appear on the Smallville season 1 episodes "X-Ray" and "Hug" where there is no audio in the logo.
 * On early 2nd season episodes of Smallville, including "Vortex", the organ may play a little quieter.
 * The C&W airings of Smallville use generic themes and the announcer.
 * At the end of the short series The Strip, the closing theme of the show plays before the splattering sound.

Legacy: None.

Scare Factor:
 * October 16, 2001-February 12, 2002: Medium to high; though the bottle breaking can be jarring to many people.
 * February 26, 2002-May 21, 2002: Medium. The piano tune is ominous and disquieting.
 * September 24, 2002-November 10, 2011: Low to medium; it is slightly less-scary with the music playing.

2nd Logo (November 15, 2015-)
Logo: Just the stacked words "MILLAR GOUGH" with a beaker and a water-drop in it next to the words. Inside the drop is "INK".

Technique: None.

Cheesy Factor: None.

Music/Sounds: None, or the closing theme of the show.

Music/Sounds Variants: None.

Availability: Appears on the 2015 AMC series Into the Badlands, the 2016 MTV series The Shannara Chronicles and the 2022 Netflix series Wednesday.

Legacy: None.

Scare Factor: Low, though someone will creep out if it's tamer than the last logo.

(2020-)
Logo: On a black background, the logos inside of it move around, but the camera zooms out to reveal the current Millar Gough Ink logo. A white screen transitions to the same logo without some logos inside it.

Variant: The improved version has the logo played but is a little slow, and the logo would still play until the music stops and it fades to black.

Technique: None, animated in KineMaster. The improval version was made in VEGAS Pro.

Music/Sounds: The 2002-2011 Millar Gough Ink jingle but very slower.

Music/Sounds Variant: The improved version has the logo's theme being played, but more very slower. The bottle breaking sound is heard via the reverb effect in a low volume.

Availability: None.

Scare Factor: Minimal to low.