Millar Gough Ink

Background
Millar Gough Ink is the production company founded in 1997 by Miles Millar and Alfred Gough. They have produced television series such as The Strip, the Superman prequel television series Smallville, the 2006 TV pilot of Aquaman and the 2011 remake of Charlie's Angels.

1st Logo (October 12, 1999-November 10, 2011-2015)
Nicknames: "Orange-Red Ink", "Ink Bottle Gets the Banhammer", "SPLAT!!"

Logo: In an office setting, at the forefront, we see a bottle filled with orange red ink in it labeled: MILLAR GOUGH INK

in an Impact font colored yellow, with only the bottom half of " INK " in white/. After a while, a hammer (which, if you look very closely, can be seen in the reflection on the bottle) swings down and smashes the bottle, causing the orange red ink in it to fly everywhere and covering up the screen. One second later, it abruptly cuts to the next logo or split screen logo.

Variants:


 * On the short-lived show The Strip, 2003 DVD releases and Channel 4 and The WB and E4 UK airings of season 1 or 4:3 prints of all episodes of Smallville, there is an open-matte version of this logo.
 * Sometimes, there is an cropped 4:3 version of the logo.
 * On the episode of the 10th season of Smallville (possibly Hulu print), this logo is omitted, along with the Tollin/Robbins Productions logo and the DC Comics logo, which are omitted.
 * A short variant exists.

FX/SFX: The hammer smashing the ink bottle, the ink spreading. It's all live-action.

Cheesy Factor: How could there be so much ink in that one, tiny bottle? Also, the transition to the next logo or split screen logo is really poorly done.

Music/Sounds: Here are the main music versions:


 * 1999: After the closing theme of the show plays, there is a splattering sound.
 * 2001-2002: Just a sound of the bottle breaking. The bottle suddenly breaking by a hammer with no warning can be jarring to many people, especially after the long silence during both this logo and the one before such as the Tollin/Robbins Productions logo.
 * On the Smallville season 1 episodes "X-Ray" and "Hug", the bottle breaking sound is absent.
 * Early 2002: An 3-note odd, short creepy piano tune with an eerie sound effect.
 * 2002-2011: A reverberating cartoon ditty.
 * On early season 2 episodes of Smallville, the reverberating cartoon ditty is somewhat slightly quieter before the bottle breaking sound appears.

All music versions ended with the bottle breaking sound, sometimes louder.

Availability: First seen on the short-lived show The Strip. Also seen on Smallville, the 2006 pilot of Aquaman (also named Mercy Reef) and the 2011 version of Charlie's Angels. Look for the rare print logo on the back of the Smallville DVD/Blu-ray cover. The 4:3 version was also seen, but the 2006 pilot of Aquaman was included as a bonus on the Blu-ray release of Justice League: Crisis on Two Earths. This can also be seen on Smallville on The C&W. This can also be seen on the 2011 version of Charlie's Angels on the CTV Throwback. This may also be seen on the 2003 DVD releases, Channel 4, The WB, or E4 airings of season 1 of Smallville. This can also be seen on The WB airings of sometimes season 2 of Smallville, which uses the 4:3 cropped version of this logo.

Legacy: While the sound of the bottle breaking can be startling for some people (especially the version without music where an hammer breaks a bottle with no warning, which could be probably jarring to many people), some people may find this logo pretty funny, and it may be favored for fans of Smallville. For the sound of the bottle breaking, the bottle breaking with no warning can be jarring to many people. For the music version, it may slightly be less scary with the music playing. For another music version, the piano tune can be creepy.

Scare Factor:
 * 2001-2002: Medium to high. The bottle suddenly breaking with no warning can be jarring to many people, especially after the long silence during both this logo and the one before such as the Tollin/Robbins Productions logo.
 * Early 2002: Medium, due to the eerie music, but tame compared to the previous variant.
 * 2002-2011: Low to medium. It is slightly less scary with the music playing.

2nd Logo (November 15, 2015-)
Logo: On a black background, we see the stacked words "MILLAR GOUGH" in. To the right of it is a beaker on the bottle with a big black drop in it, and inside the drop is the  word "INK".

FX/SFX: None.

Music/Sounds: None, or the ending theme of the show.

Availability: Seen on the 2015 AMC series Into the Badlands and the 2016 MTV series The Shannara Chronicles. This logo is expected to appear on the 2022 upcoming Netflix Addams-Family spin-off show Wednesday.

Legacy: None.

Scare Factor: Low. The blood red logo on a black background can creep someone out, but it's tamer than the last logo.

3rd Logo (Fictional Revival Logo) (2020-present)
Logo: On a black background, we see the 2015 Millar Gough Ink logo zooming out, then it stops zooming out, making the white screen appear, then disappearing.

Variant: As a horror logo remake, the music is scary with mixed pitches. The variant was created with VEGAS Pro and KineMaster.

FX/SFX: Animation created with KineMaster.

Music/Sounds: Same as the 1st logo, but slowed really down. The improved version is shown where the 1st logo's theme is in stereo, and the sound of the glass breaking is slow and has the reverb effect.

Availability: None.

Legacy: None.